Vouched · 3 days ago

Marketing Manager

United States

Full-time

Remote

Mid Level

$120K/yr - $140K/yr

3+ years exp

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Responsibilities

Write engaging and targeted content including blogs, case studies, emails, and thought leadership pieces tailored to personas in healthcare and financial services

Develop customer case studies to showcase the impact of Vouched.id solutions

Create award submissions that highlight our innovation and achievements in identity verification

Plan and execute lead generation campaigns across multiple channels, including email marketing, social media and paid media

Track, analyze, and report on campaign performance to optimize strategies and maximize ROI

Support event planning and execution to drive brand awareness and lead generation

Coordinate content and assets for virtual and in-person events, ensuring consistent brand messaging

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content CreationLead GenerationCampaign ManagementPerformance AnalysisB2B MarketingSEO PrinciplesCRM ToolsMarketing AutomationEvent PlanningPersona-driven Content

Required

Bachelor's degree in Marketing, Communications, or a related field

3+ years of experience in B2B content creation, marketing, SEM, and paid advertising, preferably in a SaaS environment targeting healthcare or financial services

Proven experience writing persona-driven content that speaks directly to specific audiences

Proficiency in campaign management, lead generation, and performance analysis

Excellent written and verbal communication skills

Strong analytical mindset with the ability to interpret data and optimize campaigns