dentsu · 3 days ago

Manager, Commerce & Retail Media

Chicago, IL

Full-time

Remote

Mid Level

$51K/yr - $83K/yr

3+ years exp

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Responsibilities

Work with your teams to managing end-to-end campaign planning (including RFPs), execution/buying, and reporting

Manage a combination of managed service and self service digital campaigns (display, social, video, etc) both internally and with external retailers and third-party vendors

Manage ongoing optimization efforts to meet campaign goals. For self-service campaigns: inclusive of daily management of campaign budgets, bid management, reporting, targeting strategies, and campaign revisions based on performance history and our client's goals.

Ensure campaigns are run to agreed upon best practice guidelines, leaning into the evolving retailer capabilities and landscape, participating in alphas/beta testing, and evolving to meet client needs.

Use the latest technology and best practice to build strategic automation into campaign management and reporting.

Work with our reporting teams and tech to develop performance reports to provide applicable insights and analysis

Assist and attend scheduled client performance and status meetings along with ad-hoc presentations/requests.

Collaborate across our client team and within the commerce & retail media organizations (WMC, Amazon, etc) to solve, improve, build skills and develop thought leadership and best practices.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital performance marketingEcommerce advertisingCampaign managementMediaOcean/PrismaMediaToolsExcel skillsData analysisClient managementBudget managementKPI goalsTrend identification

Required

At least 3 years digital performance marketing experience in digital ecommerce, retail programmatic, or related field.

2+ years managing large-scale, complex ecommerce campaigns, with experience in eCommerce advertising including digital/display programs with Retail Media Networks.

Experience with managing end-to-end campaigns, inclusive of budgets, tagging, informing KPI goals, meeting KPIs and reporting.

Excel skills (can maintain complex spreadsheets) and ability to identify trends and insights through data analysis.

Ability to digest data and insights into concise but impactful views.