GoMacro · 3 days ago
Art Director
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Responsibilities
Lead the design and development of digital, print, and packaging concepts from initial ideation through to final execution, ensuring alignment with brand guidelines and regulatory requirements.
Own asset creation for our family of 42+ SKUs, including flats, mock-ups, and various image requirements for retailers, portals, and other partners.
Develop and execute creative concepts and designs for various marketing materials including packaging, labels, promotional materials, digital advertisements, and social media content.
Manage projects and align team to deadlines.
Collaborate closely with cross-functional teams to translate marketing objectives into creative strategies and compelling designs.
Design engaging sales advertisements for digital and print media, including social media campaigns, newsletters, and promotional materials.
Ensure consistency in brand messaging and visual identity across all platforms and materials.
Liaise with external vendors and printers to oversee production, ensuring designs are faithfully translated into final products while adhering to budget and timeline constraints.
Conduct thorough reviews of packaging proofs and samples to ensure accuracy, consistency, and adherence to brand standards.
Stay up-to-date with industry trends and best practices in graphic design and natural foods to ensure our designs are fresh, relevant, and engaging.
Qualification
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Required
Bachelor’s degree in Graphic Design or related field.
Minimum of 8 years of professional experience in graphic design, preferably in the natural food industry or related field.
Proven experience managing large-portfolio clients and/or projects.
Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design management software (GoVisually, etc.).
Highly developed version control system(s), keen organizational abilities, and attention to detail.
Familiarity with Outlook (SharePoint, Teams) and Microsoft Suite (Word, Excel, PowerPoint).
Strong portfolio showcasing a range of design work including packaging design, branding, and digital marketing materials.
Excellent communication skills and ability to present and explain design concepts to stakeholders.
Proven ability to work both independently and collaboratively in a fast-paced environment.
Preferred
Experience with printing processes such as, but not limited to, rotogravure, digital, and various flexibles and their requirements.
Experience working with print and packaging suppliers and a strong understanding of proofing processes.
Experience leading and managing a creative team.
Experience with photography, photo editing, and video editing.
Knowledge of sustainable design practices and principles.
Company
GoMacro
GoMacro MacroBars are USDA Organic, Gluten-Free Certified, Vegan Certified, Kosher Certified, Non-GMO Project Macrobiotic energy bars
Funding
Current Stage
Growth StageRecent News
2024-04-08
Business Wire
2023-09-20
Company data provided by crunchbase