Camuto Group · 4 days ago

Sr. Marketing Specialist (Remote)

New York, NY

Full-time

Remote

Senior Level

5+ years exp

Maximize your interview chances

Textiles

Insider Connection @Camuto Group

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Support ongoing media and category growth strategies across-channels and platforms, ensuring on-brand presence across brand and wholesale marketing tactics through close management of platform capabilities, media asset creation, messaging, timelines and reporting/ROAS expectations

Manage digital advertising programming for marketplace presence across-brands, including Amazon and other emerging platforms, including Zappos, Dillard’s, Nordstrom, Macy’s and more alongside agency partner(s) and wholesale team stakeholders—including budget management and allocation across tactics, growth strategies, reporting needs

Manage media agency relationships and daily communication to ensure KPIs and program details are aligned to larger business impact expectations and media delivery and reporting capabilities are current, consistent and compelling

Collaborate with DTC owners, IT, digital product teams, and external partners/platforms ongoingly to ensure delivery of required marketing materials, media and marketing support are delivered

Liaise with creative, digital marketing, e-commerce, and merchandising teams to ensure product, messaging and campaign timing alignment across all media programs, and cross-channel media opportunities

Ensure all programming is timed with key brand and category initiatives and deliveries, in partnership with wholesale and planning teams

Support strategy and execution of brand and product programming across wholesale, including collaborations, media, creative, etc.,

Participate in business and brand strategy road mapping with internal and external stakeholders, ensuring marketing support aligns with higher level business goals and expectations

Analyze programs ongoingly to determine and execute advertising and program efficiencies and communicate recommendations internally and externally to ensure return on investment expectations are met

Create and disperse consistent media reporting materials, updating shared reporting tools, reports, QBR and recaps; provide detailed data and insights for consideration across-teams and for the development of future strategy

Manage and process all media invoicing and PO approvals within internal systems, updating budgets and projections in accordance with internal timelines

Research competitive landscape for third party vendors and request proposals and quotes for consideration

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital media campaignsROI-focused media campaignsAdobe AnalyticsGoogle AnalyticsMicrosoft OfficeMedia contactsSolutions-orientedCreative outlookCollaborative skills