Orum.io · 3 days ago
Director, Marketing
United States
Full-time
Remote
Director/Executive
$198K/yr - $226K/yr
8+ years exp
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Responsibilities
Lead the creation of Orum’s ABM strategy focusing on high-value accounts and enterprise-level clients.
Use data and insights to define, segment, and prioritize high-potential accounts.
Begin to direct agency partners and external resources already in place for Demand Generation, Sales Marketing, PR/Communications, Content Strategy, B2B Events, and Product Marketing.
Lead the execution of the ABM strategy, overseeing multichannel ABM campaigns across email, display ads, content marketing, events, and social media.
Oversee the development of tailored content, messaging, and assets for specific target accounts, using deep insights and personalized narratives to engage prospects at every stage of the funnel.
Establish KPIs to track ABM campaign performance and results of the holistic marketing plan.
Manage external agencies, consultants, and internal resources to achieve a holistic marketing strategy across Demand Generation, ABM, Sales Marketing, PR/Communications, B2B Events, and Product Marketing to achieve commercial goals.
Leverage marketing automation, CRM, ABM platforms, and full marketing stack (e.g., HubSpot, Sprocket Rocket, Notion, Gong, Salesforce, Loom, Figma, etc.) to streamline processes, personalize campaigns, and track account engagement.
Optimize and iterate on the holistic marketing plan, including the new ABM strategy, to achieve customer growth and revenue targets.
Establish and report on key performance indicators (KPIs) for marketing success, using actionable insights to create and iterate strategy and execution plans.
Qualification
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Required
Proven experience of 8+ years in marketing roles within the payments industry or related fintech field.
Deep understanding and hands-on experience executing ABM best practices that drive customer adoption and revenue growth.
Strong analytical and strategic thinking abilities, with a data-driven mindset to measure and optimize marketing performance.
Experience in managing paid acquisition campaigns and optimizing SEO strategies.
Experience in planning and executing B2B events and sponsorships.
Experience managing end-to-end product marketing launches and executing sales enablement.
Exceptional communication and presentation skills, with the ability to distill complex concepts into clear and persuasive messaging.
Proficiency in market research and competitive analysis techniques.
Proven track record of managing multiple projects and priorities in a fast-paced, deadline-driven environment.
Flexibility to adapt to changing business needs and priorities with prior experience working with early to mid-stage companies a plus.
Benefits
Location-agnostic premium competitive salary
Employee stock incentive plan
401(k) match
Access to free, confidential 1-on-1 sessions with trusted financial advisors
Take what you need PTO
12 paid holidays & 1 week company wide paid time off in December
Paid company wide mental health days
Paid parental leave
100% paid medical premiums for you and your family, as well as dental and vision plans
Healthcare and Dependent Care FSA
Expense funds to support team members’ wellbeing
Medical travel
Home office
Referral bonus incentives
Ongoing professional development
Company
Orum.io
One solution to access RTP, FedNow, Same Day ACH, ACH, Wires — and now instant bank account verification.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$82.2MKey Investors
Bain Capital VenturesHomebrew
2021-06-29Series B· $56M
2021-04-09Series A· $21M
2020-08-06Seed· $5.2M
Leadership Team
Stephany Kirkpatrick, CFP®
Founder & CEO
Reggie Hall
Chief Operating Officer
Recent News
Business Wire
2024-05-24
Company data provided by crunchbase
