Cider · 3 days ago

Marketing Manager

Los Angeles, CA

Full-time

Remote

Mid Level

Maximize your interview chances

ConsumerDirect Marketing

Actively Hiring

Hiring Manager

Kevin Wu

Insider Connection @Cider

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead social media strategy planning and manage local Cider social media accounts to build a better local identity of Cider with contents

Develop an influencer collaboration strategy, by connecting with influencers and agencies to spread word and conduct influencer campaigns

Identify key bottlenecks and opportunities in building brand awareness and sale growth in the German market, including PR, offline events, SEO, etc.

Create and operate a Cider focus group - continuously collect local customer feedback and suggestions

Give advice on improving website localization, by product optimization, sharing local fashion trends, and planning marketing promotions

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Fashion industry knowledgeE-commerce industry knowledgeInfluencer marketingSocial media strategyStrategic thinkingCustomer feedback collectionWebsite localization

Required

Deep understanding of fashion and e-commerce industry

A proactive, entrepreneurial, self-starter attitude. Comfort with ambiguity and ability to define a clear strategic direction in a fast-moving environment

Creative problem-solving abilities and expertise in balancing and articulating trade-offs

Excellent analytical skills and strategic thinking skills; ability to both see the big picture and dive into details

Ability to work well with a diverse international team