Apex Assembly ยท 3 days ago
Digital Lead Generation Specialist
United States
Full-time
Remote
Entry Level
$18/hr - $22/hr
1+ years exp
Maximize your interview chancesManagement Consulting
Insider Connection @Apex Assembly
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Develop and execute targeted email marketing campaigns to drive lead generation, using Salesforce, Pardot, and other tools decided by the organization.
Segment contact lists based on industry, job titles, and other criteria to create personalized outreach strategies.
Track and analyze campaign performance, optimizing strategies based on data insights.
Collaborate closely with the sales team leaders to ensure alignment on campaign goals and handoff processes for inbound leads.
Maintain and update lead records within Salesforce, ensuring data accuracy and completeness.
Track all inbound activity attached to opportunities to create growth plan quarter by quarter.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
1-2 years of experience in digital lead generation and email marketing.
Proficiency in Salesforce and Pardot for campaign setup, segmentation, and tracking.
Familiarity with Yesware or similar tools for tracking email engagement.
Strong understanding of B2B marketing, with a focus on generating and nurturing leads.
Excellent communication skills and the ability to work effectively in a remote setting.
Lead generation: 1 year (Required)
Email marketing: 1 year (Required)
Salesforce: 1 year (Required)
Pardot: 1 year (Required)
Preferred
Experience with Yesware and at least 1-2 years in a similar role is preferred.
Benefits
Health insurance
Paid time off
Company
Apex Assembly
Apex curates and delivers unparalleled events through thought leadership and meaningful engagement that unites industry leaders.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Alejandro Mordasini
Managing Partner & Head of Memberships
Becky Kuperhand
Head of Partnerships and Communities
Company data provided by crunchbase
