60 applicants

Company

Coro · 3 days ago

Channel Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Cloud Data ServicesCyber Security

Comp. & Benefits

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Responsibilities

Develop and Execute GTM Strategies: Create and implement go-to-market strategies and marketing programs with channel partners.

Create Compelling Content: Develop high-impact content, messaging, and positioning to support go-to-market efforts.

Develop Partner-Specific Marketing Plans: Develop partner-specific marketing plans and campaigns to support organizational pipeline and revenue goals.

Maintain and Drive Partner Relationships: Maintain and drive relationships with existing channel and strategic partners to drive awareness, engagement, and demand while maintaining joint accountability and joint benefit for Coro and its partners.

Support Channel Field Teams: Provide timely information and enablement content to Coro and channel field teams to ensure our offering is well-positioned and partners understand the business opportunity working with Coro.

Manage Partner Relationship Management (PRM): Oversee PRM with content, assets, communication, and campaign-in-a-box initiatives. Maintain strategy and build of partner portal platform including content curation and to-partner communication strategy.

Organize Joint Marketing Events: Collaborate with channel partners to organize and participate in partner summits, training sessions, and customer seminars.

Campaign Management: Plan and build scalable co-marketing programs that can be leveraged by partners, including joint events, webinars, digital marketing initiatives, Blog, PR, MaaS, and content creation to generate revenue, foster engagement to position Coro as a cybersecurity leader.

Lead MDF and Sponsorship Programs: Manage MDF and sponsorship programs with key partners, ensuring effective budget management and optimization of resources.

Track and Analyze Performance: Develop relevant KPIs for campaigns, analyze performance to determine ROI, and identify opportunities for improvement and strategies for continued growth.

Collaborate Across Teams: Work closely with channel and strategic channel sales teams, business development, product marketing, and campaign managers to align on pipeline and revenue attainment strategy and leverage content for the partner ecosystem.

Recruit and Onboard Partners: Assist in identifying, recruiting, and onboarding new channel partners to expand Coro's partner ecosystem.

Ensure Brand Consistency: Enforce appropriate brand usage and ensure all messaging aligns with Coro’s guidelines.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Channel MarketingPartner Relationship ManagementMarketing Intelligence ToolsSaaS ExperienceNetworking Skills

Required

3+ years Channel Marketing experience with high-technology companies working with service providers (MSPs/MSSPs), VARs, VADs, TSDs, ISVs and technology alliance partners.

Expert understanding of how to drive business and marketing with and through the partner community.

Experience with business & marketing intelligence tools such as SalesForce, Pardot, PRM System, Monday.com, and other leading marketing applications.

Previous SaaS experience preferably at a cybersecurity or IT Technology company.

Excellent communication and relationship management skills with a diverse audience of internal and external stakeholders.

A healthy customer obsession, analytical mindset, agility and results-driven orientation.

Willingness to travel to execute events, attend strategic partner meetings and support our partner business where needed (30%).

Strong networking and communication skills in English.

Positive attitude and can-do mentality.

BS/BA degree, preferably in marketing, business, communications, or relevant field of study.

This position requires candidates to be located in MST, CST or EST in the United States.

Benefits

Unlimited vacation days, Sick Days, and 10 Paid Holidays

Robust benefits package includes medical, dental, vision (80-90% company paid), HSA with contribution, FSA, 401k with company match, company paid STD & LTD, company paid life & AD&D, pet insurance and Paytient.