Railbookers Group ยท 3 days ago
Emails Marketing Content Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years exp
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Insider Connection @Railbookers Group
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Responsibilities
Crafting Engaging Email Campaigns:
Work directly with Railbookers Group brands and the global marketing team to turn email marketing into a key revenue driver.
Create, build, and optimize automated and promotional emails (Marketo) to drive customer engagement and loyalty.
Work on problems of moderate scope where analysis of situations or data may be required.
Create campaigns with a goal to increase conversion.
Demonstrate proficiency in Marketo or similar marketing automation platforms to streamline workflows and improve efficiency.
Develop targeted email campaigns based on customer preferences, demographics, and behavior to deliver personalized experiences.
Cross-functional Collaboration:
Build productive and stable working relationships with internal functional teams.
Work cross-functionally with internal stakeholders, including Analytics, Business Development, and other teams to align marketing efforts with business objectives and ensure seamless customer journeys
Interact with cross-functional teams with some support and supervision from senior team members.
Understand why the work is important to the broader department.
Project Management:
Manage projects to deliver desired results in a timely manner.
Demonstrate strong project management and organizational skills.
Complete goals independently and seek guidance from management or the team for competing goals or projects.
Performance Analysis:
Leverage analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact.
Identify areas for improvement in existing marketing campaigns and develop innovative solutions to drive results.
Qualification
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Required
2+ years of experience in email marketing or related field
Deep understanding of marketing and sales processes
Knowledge of marketing automation processes
Strong attention to detail and quick learning ability
Strong analytical skills and ability to leverage data to inform marketing decisions.
Proven ability to work effectively in a collaborative team environment and build strong relationships with cross-functional partners.
Excellent written and verbal communication skills, with the ability to craft compelling email content that resonates with target audiences.
Preferred
Experience with email marketing using CRM platforms (e.g., Marketo) is preferred.
Knowledge of email personalization platforms (e.g. Moveable Ink) a plus.
Benefits
Work from Home
Generous PTO Package
Bonus and Incentive Plans
Medical, Dental, and Vision Insurance Including Optional HSA, Gym Membership Contributions and Healthy Actions incentive (sponsored by BCBS)
Employee Assistance Program
Short-term/Long Term disability Plan
Employer sponsored Life Insurance
Employer-Matched 401(k)
Familiarization Trips (Get paid to experience our vacations!)
Employee and Family/Friend Travel Discounts
Corporate Discounts through Working Advantage
Employee Referral Bonus
Cross-Departmental and Advanced Training Opportunities
Anniversary, Birthday, and Recognition Perks
Years of Service Awards
Annual Reimbursements for Home Office (office expenses, phone, internet)
Company
Railbookers Group
Railbookers Group is a travel agency that offers independent rail vacations services throughout the world.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Frank Marini
President & CEO
Zine Belhonchet
Chief Financial Officer
Company data provided by crunchbase
