Arketa · 3 days ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

$80K/yr - $90K/yr

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FitnessHealth Care

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Responsibilities

Key messaging & positioning - Gain a deep understanding of our existing partners and target partners and contribute to the development of key messaging and positioning for multiple stakeholders.

Growth strategy - Own growth strategies and develop a systematic engine that drives continuous business impact across the user journey. Create and advance a learning-agenda by taking a hypothesis-driven approach and constantly testing, learning, and iterating.

Go-to-market support - Assist in the planning and execution of go-to-market strategies for new channels and programs, as well as new products

Sales enablement support - Create email content, FAQs, product guides, and other resources that underline Arketa’s capabilities and value proposition.

Subject matter expertise - Develop a detailed knowledge of the fitness industry and our stakeholders to inform content strategy

Qualification

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GTM strategiesProduct marketing skillsSaaS experienceFitness industry knowledgeB2SMB experience

Required

Proven track record of developing and executing successful GTM strategies at a SaaS company, ideally B2SMB SaaS company

Tried and true core product marketing skills – differentiated product positioning and messaging, excellent written and verbal communication skills.

Strong collaborator and driver of decisions – can communicate a clear strategy, own concrete deliverables, and motivate cross-functional team members with different focus areas

Experience in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively