Wipfli · 3 days ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$97K/yr - $130K/yr

7+ years exp

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AccountingConsulting

Growth Opportunities

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Responsibilities

Translates business strategies and market insights into results-focused marketing programs by proactively proposing ideas, concepts and programs that contribute to the firm's tech consulting growth targets and generate a quantifiable ROI.

Develops and executes comprehensive go-to-market strategies that align with business targets and market trends. Collaborate extensively with Insights and Go-To-Market teams on campaign strategies.

Works with value-added resellers (VARs) to develop and drive strategy for Wipfli’s growth. Build dedicated relationships with key partners such as Microsoft, Sage Intacct, Oracle NetSuite and more.

Drives growth strategy and activity for all software product marketing.

Understands appropriate channels to promote and market products.

Secures, coordinates and aligns marketing functional resources in help of the teams’ growth priorities.

Partners with the marketing functional teams to meet content, innovative, demand generation, public relations, research and market intelligence needs that help the industry marketing plans.

Owns campaigns from inception to execution, focused on generating positive ROI, achieving intended results and continuously optimizing for best performance.

Monitors and assesses results to establish actionable learnings that impact the success and effectiveness of future campaigns.

Qualification

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MarketingGo-to-market strategiesDemand generationRelationship managementProject coordinationTechnology product experienceCorporate experienceProfessional services background

Required

Bachelor’s degree in marketing or business administration with 7-10 years of relevant experience

Strong understanding of the marketing mix and the ability to apply strategies effectively to opportunities

Demonstrates initiative, resourcefulness, and the ability to influence and manage peers and higher-ranking individuals, fostering strong relationships

Capable of working under pressure, meeting deadlines, coordinating multiple projects, and maintaining a professional, 'can-do' attitude

Excellent communicator who encourages creative thinking, shares best practices, and aligns internal resources to achieve marketing goals