MVF · 2 days ago
Senior Vice President Marketing
United States
Full-time
Remote
Director/Executive
10+ years exp
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Hiring Manager
Mary Walsh
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Responsibilities
Develop and implement a holistic marketing strategy that aligns with the company's overall business objectives.
Develop a vision and strategy for the future of the marketing organisation to deliver our business objectives
Provide strategic direction and support surrounding our ongoing efforts to drive continuous funnel improvements across our assets, aiming to maximise customers per visitor across our network.
Work with our marketing teams to develop best practice and deep specialism across our marketing channels
Develop a strong understanding of our market and our competitors, educate our team and drive change to ensure we are best in class across our verticals in our marketing approach.
Collaborate with central and deployed marketing teams to ensure performance standards are maintained and MVF-wide Superpowers and best practice approaches are maintained within the B2B Division,
Works closely with the central brands team to provide strategic direction around our B2B organic and paid brand strategies.
Inspire a high-performing marketing and strategy team, fostering a culture of creativity, innovation, collaboration and a drive for continuous improvement.
Provide mentorship and professional development opportunities to team members.
Help set clear performance goals and KPIs for marketing teams, regularly evaluating team performance and providing constructive feedback.
Oversee the development and execution of specific digital marketing strategies, including SEO, SEM, content marketing, email marketing, social media, and marketing automation.
Leverage data analytics and marketing technology to ensure our campaigns are optimised and measuring ROI effectively
Working closely with Marketing and Ops heads to develop and manage the marketing budgets, ensuring efficient allocation of resources to maximize ROI.
Monitor and report on marketing performance, providing insights and recommendations for continuous improvement.
Collaborate with cross-functional teams, including sales, product development, and customer success, to ensure alignment and achieve business objectives.
Present marketing strategies and performance updates to the executive team and board of directors.
Qualification
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Required
10+ years of experience in B2B marketing, with a focus on lead generation and digital marketing.
A recent track record of success in a similar industry where performance type marketing and B2B customer generation is at the forefront.
Managed millions of dollars of performance marketing spend across paid platforms but also understands the broader marketing landscape.
Proven track record of developing and executing successful marketing strategies that drive growth and revenue.
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
Proficiency in marketing automation platforms, CRM systems, and data analytics tools.
Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Preferred
Ideally based in Austin or willing to travel very frequently.
Someone who's done it - they need to be a leader and know how to structure, support and deliver results in the North American Market.
Company
MVF
MVF provides Customer Generation for some of the world's largest companies.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Bridgepoint
2015-02-15Private Equity· Undisclosed
Leadership Team
Bjorn Zellweger
CEO MVF US LLC
Elizabeth Deeming
Chief Executive Officer
Recent News
Built in Austin
2024-10-23
Built In Austin
2024-05-24
2024-05-05
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