28 applicants

Company

SUCCESS Magazine · 2 days ago

Paid Acquisition Specialist

United States

Contract

Remote

Entry Level

1+ years exp

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Responsibilities

Conduct thorough keyword research to identify high-performing search terms related to our products/services.

Consult the writing and design of ads that aligns with the brand voice and campaign objectives.

Create and set up PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels, ensuring proper targeting and budget allocation.

Collaborate with the web design and content teams to optimize landing pages for PPC campaigns.

Manage allocated budget effectively, ensuring maximum ROI.

Monitor campaign KPIs (click-through rates, conversion rates, ROI, etc.) through analytics tools like Google Analytics.

Interpret data to offer insights into campaign performance and make data-driven decisions.

Generate weekly and monthly reports detailing campaign performance, spend, and ROI, and present these to stakeholders.

Conduct A/B tests to identify high-performing ads and landing pages.

Regularly review and adjust bidding strategies to optimize campaign cost-effectiveness.

Work on improving the Quality Score of ads by optimizing ad copy, landing pages, and overall user experience.

Work closely with SEO, Content Marketing, and Social Media teams for integrated campaigns.

Stay updated on PPC and digital marketing trends, tools, and best practices to incorporate into ongoing campaigns.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

PPC campaign managementGoogle AdsMeta AdsLinkedIn AdsGoogle AnalyticsData analysisA/B TestingBudget managementKeyword researchMultitasking skills

Required

Bachelor's degree in Marketing, Business, or related field.

1-3 years of experience in PPC campaign management.

Strong understanding of Google Ads, Meta Ads, LinkedIn Ads and other PPC platforms.

Proficiency in analytics tools such as Google Analytics.

Excellent analytical, organizational, and multitasking skills.

Strong communication and presentation skills.

Company

SUCCESS Magazine

Unlike any other time in human history, people need to continually keep up with expanding knowledge and perpetually develop new skills to stay relevant and sustain their lifestyles.

Founded in 1897

Ohio City, Ohio, USA

51-200 employees