Emburse · 3 days ago

Events Marketing Manager (B2B Marketing)

United States

Full-time

Remote

Mid Level

3+ years exp

Maximize your interview chances

Business IntelligenceFinTech

Insider Connection @Emburse

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Partner with demand gen marketing team, BDRs, Sales and broader Marketing counterparts to build integrated field events plan to drive pipeline generation and brand awareness.

Cross-collaborate with supporting marketing functions including creative, demand, communications, and web to execute overall events strategy.

Lead and oversee execution of virtual and in-person field events, including trade shows, industry, and partner events globally.

Serve as the primary on-site contact at events, managing event setup, logistics, and execution to ensure brand consistency, optimize attendee engagement, and achieve event objectives.

Manage the field events calendar; take a proactive approach to existing events calendar and identify additional industry trade shows, events and sponsorship opportunities that will impact pipeline and brand awareness.

Develop creative ideas to expand our brand recognition and drive interaction at events, including design elements, activities and more.

Develop and implement new processes that drive event success.

Track and manage event budget, monitor spending, and analyze key performance indicators (KPIs) to ensure financial alignment.

Measure and report on event-generated and influenced pipeline building activities to evaluate event success, and make data-driven recommendations for future improvements.

Manage branded company swag strategy, including sourcing, distribution, and storage.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing experienceEvent strategy developmentSalesforceData analysisProject managementRelationship building