Super League · 2 days ago

Account Manager

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $80K/yr

5+ years exp

Maximize your interview chances

eSportsGaming

Insider Connection @Super League

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Foster and maintain strong relationships with clients to understand their business objectives, challenges, and vision. This involves regular check-ins, feedback loops, and ensuring that the client feels heard and valued.

Develop tailored immersive strategies: based on insights from the client and knowledge of the market, the department develops bespoke immersive marketing strategies that align with the brand's goals and resonate with its target audience. This might involve immersive web campaigns, virtual events, digital media components, and other immersive marketing techniques. The strategy should not only be innovative but also feasible, cost-effective, and aligned with the brand's larger objectives.

Cross-functional coordination: as the main point of contact for clients, the brand strategist/account manager represents the client to ensure that all internal departments (creative, technical, operations, etc.) are aligned and working cohesively towards the client's objectives and a successful campaign. This may sometimes entail educating the client and/or guiding the client towards decisions that will help ensure their success. They oversee the end-to-end delivery of immersive marketing campaigns from the client’s perspective.

Performance tracking and optimization: implement monitoring mechanisms to track the success of immersive marketing campaigns in real-time and post launch. This involves analyzing key performance indicators (KPIs), gathering feedback, and making necessary adjustments to strategies or executions to maximize ROI for clients. Post-campaign, they should also present a detailed report to clients outlining successes, areas of improvement, and recommendations for future campaigns.

Liaise between key internal stakeholders and departments to ensure white glove service to clients

Identify unique opportunities to leverage content, creativity, and technology that will be utilized to sell branded sponsorships

Lead and strategically manage client and internal communication throughout the campaign lifecycle

Utilize organizational skills to be able to provide clear instructions and creative assets to many different stakeholders at once

Monitor and optimize campaigns that are running. Must be able to manage 1-5 active campaigns at once, while also completing new RFPs or media proposals

Analyze performance data from each campaign to provide meaningful and actionable insights to advertisers and brands

Keep up with immersive web, gaming, influencer, and media industry trends

Support and positively impact in-house products and tools to obtain valuable feedback, which ultimately drives new solutions and strategy

Participate, schedule and organize internal and client KOCs and post-mortem reviews to ensure clients KPIs are being delivered and executed properly

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing experienceClient service experienceBusiness administrationAdvertising experiencePublic Relations experienceBrand partnership experience