Net Conversion · 2 days ago
Media Buyer / Planner
United States
Full-time
Remote
Entry, Mid Level
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Responsibilities
Under the direction of the Media Director, researches, negotiates, and executes effective media plans that cost-effectively deliver on partner goals.
Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning.
Collaborates with digital media partner service teams across marketing and analytics to provide integrated, cross-channel media solutions.
In addition to traditional media channels (TV, radio, print, outdoor), this position is also responsible for planning and negotiating advanced TV (OTT) and digital audio campaigns, including all necessary coordination, tracking, and digital reporting.
Develops and maintains media flowcharts, authorizations, and production schedules/asset summaries.
Works closely with the Analytics team to regularly monitor and tracks campaign performance and suggests optimizations as needed.
Works with partner and partner account teams to issue creative assets to vendors and QA all tags and placements.
Manages post logs and incorporates results into partner reports, based on varying partner needs.
Reviews, approves, and processes media billing monthly.
Regularly reconciles budgets and performance, and promptly alerts the partner service account team of any issues.
Stays current on media trends and shares new opportunities with appropriate teams.
Responsible for the negotiation, purchase, execution and delivery of approved media plans including Linear TV, Cable, Radio, Print, and Outdoor as well as extensions in Addressable OTT/CTV and streaming audio.
Negotiates and contracts media buys, including added-value.
Fosters positive relationships with media vendors by managing expectations through consistent communication, to drive strong negotiations and campaign performance.
Responding to competitive requests; researching and compiling competitive data.
Organizes and maintains vendor contracts, audience and media research, historical documentation, and reports.
Works with vendors to ensure full delivery of ordered buys.
Crafts well thought-out and researched POVs on partner and agency opportunities.
Qualification
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Required
Strong negotiating skills and strategic thinking skills
Broad understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs.
Able to flexibly manage complex processes in a fast-paced environment.
Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time.
Detail oriented with exceptional critical thinking and problem-solving abilities
Strong interpersonal skills to foster internal and external relationships.
Experience buying and planning traditional media (TV, radio, print, and outdoor)
Bachelor’s degree in Marketing, Digital Media, Communications, Public Relations, or other related field
Preferred
Agency experience
Exposure to OTT and digital audio (Pandora, podcasts, etc).
Top-line understanding of digital media KPIs, management, and reporting (relevant for cross channel media plans and OTT/digital audio)
Understanding of common media research and planning tools/software
Strong presentation skills to foster partner, vendor, and internal relationships
Benefits
Comprehensive Medical, Dental, and Vision plans with 100% premium coverage for the base plan
401k Match of up to 4%
Unlimited Paid Time Off
Paid Parental Leave after an eligibility period of 1 year
Company provided Short Term Disability
Hybrid Work from Home Schedules for team members in Orlando, FL and Charlotte, NC
Pet Benefits
Wellness Initiatives
3 & 5 year anniversary milestone gifts
Team Events – Monthly Happy Hours & Philanthropy events
Company
Net Conversion
Digital marketing for hospitality.
Founded in 2007
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Fitzgerald
Co-Founder and CEO
Frank Vertolli
Co-founder of Net Conversion
Company data provided by crunchbase
