BHG Financial · 2 days ago
Creative Director
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Responsibilities
Assist with creative direction, strategy and campaign development that meets business objectives
Translate marketing objectives into clear, motivating creative strategies
Lead and drive concept and design initiatives for assigned business units across web, digital, and print, ensuring innovative, visually compelling solutions that align with brand and marketing strategies
Collaborate with Marketing leaders on large-scale initiatives, contributing to and refining creative solutions
Partner efficiently with project managers, marketing managers, designers, and copywriters to ensure cohesive project execution, alignment on objectives, and the highest quality standards across all deliverables
Serve as an authority on our visual design language, setting and upholding design standards while inspiring the team to execute cohesively across all channels
Conduct brainstorming sessions with creative team, while maintaining strategic thinking
Take a hands-on role in conceptualizing, designing, and executing a diverse range of advertising and marketing materials for brand building and performance marketing, ensuring alignment with business objectives and brand guidelines
Demonstrate expert design skills and proficiency with design programs at each stage of the process, maintaining high-quality standards and consistency
Take ownership of projects from inception to production, ensuring a deep understanding of the creative workflow and effective use of tools like Asana for project management
Stay current on best practices, emerging technologies, and design trends to continuously bring fresh ideas and techniques into the creative process
Prioritize work and resources, and establish production schedules
Take on a role of a working manager, supporting the creative team while completing significant individual responsibilities
Build meaningful relationships within the team, fostering a culture of excellence, teamwork, and collaboration
Mentor and coach junior creatives, providing guidance and career-broadening opportunities to support their growth
Review, provide feedback, and approve work to ensure alignment with brand standards, creative vision, and project goals
Encourage a culture of creative problem-solving, empowering team members to take initiative and innovate within their roles
Qualification
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Required
Bachelor’s degree in advertising, graphic design, visual communication, or a related field
10+ years of professional experience in an agency or in-house setting
3+ years of leadership experience: prior Creative Director experience preferred
Strong eye for typography and other fundamentals of advertising, branding, and graphic design, with the ability to apply them effectively in concept and layout
Solid understanding of marketing, production, website design, corporate identity, advertising, and multimedia design
Exceptional conceptual and design problem-solving skills
Proficient in the latest versions of relevant design programs, including Mac OS, Photoshop, InDesign, Illustrator, Acrobat, Figma, and PowerPoint
Ability to give and receive constructive feedback with a positive attitude
Excellent prioritization skills, with the ability to meet deadlines with moderate supervision
Strong communication, negotiation, and presentation skills, both verbal and written
Desire to exceed aggressive goals
Preferred
Prior Creative Director experience preferred
Company
BHG Financial
BHG Financial creates financial solutions for business executives, consumers, and financial institutions.
Funding
Current Stage
Late StageLeadership Team
Recent News
2024-04-07
2023-10-05
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