Consumers Energy · 2 days ago
Sr Digital Analyst
Royal Oak, MI
Full-time
Remote
Mid, Senior Level
4+ years exp
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Responsibilities
Contribute to ideation for brand and product marketing opportunities – partnership to identify where ads, brand messages, product offerings, etc. can be inserted in both authenticated and non-authenticated user flows.
Contribute to new user journey designs for target audiences.
Create standard dashboards and reports based on business unit’s needs.
Deliver user traffic data to drive insights and decision-making across CE.com and third-party sites to optimize engagement / conversion and marketing campaign results.
Identify performance improvement opportunities for the company's digital channels via the use of analytics and insights derived from web tools. Analyze customer interactions with the company's customer facing website and/or app.
Measure marketing & strategic initiatives by developing analyses, tracking progress, and calculating effectiveness by optimizing programs and performance.
Other duties as assigned or may be necessary
Own & drive analytical strategy for the channel, leveraging multiple data intake platforms to aggregate into holistic POVs and recommendations.
Partner with cross functional business partners by developing & providing user-friendly and insightful data to inform their functional areas.
Provide recommendations for improved user experience: spanning navigation, page and surface level design (contribute to UI/UX of the site).
Qualification
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Required
Bachelor's Degree in Digital Analytics or Business with 4 - 7 years of experience in digital analytics; on native apps, and/or Retail/eCommerce
OR Associate degree in Digital Analytics or Business with 6 years of experience in digital analytics; on native apps, and/or Retail/eCommerce
OR High School Diploma with 8 years of experience in digital analytics; on native apps, and/or Retail/eCommerce
Ability to be assertive, confident, proactive, not afraid to speak up and ask questions
Comfortable in both team environment and working independently
Effective communication skills, both written and verbal
Exceptional problem solving and analysis skills, paired with the ability to communicate findings to all levels of organization & digital expertise
Experience in analytics on websites, native apps, and/or Retail/eCommerce
Organized- good planner, able to coordinate complex assignments
Self-motivated with great work ethic
Versatile- Some assignments require methodical approach while others may be more 'crisis' oriented
Preferred
Experience preferred working with website analytics tools such as Google analytics, Clicktale, Full Story, Sitecore, and App dynamics
Benefits
Medical, Dental and Vision
401k with company match
Paid parental leave
Up to 13 paid Holidays
Paid time off
Educational Assistance Program
Company
Consumers Energy
We are Consumers Energy, Michigan’s energy provider and the career destination for driven professionals serious about service.
Founded in 1886Jackson, Mississippi, USA
5,001-10,000 employees
Funding
Current Stage
Late StageLeadership Team
Garrick Rochow
President & CEO – CMS & Consumers Energy
Jennifer Kennedy
CEO Communications and Strategic Events
Company data provided by crunchbase
