CommonLit · 2 days ago
Development Marketing Coordinator
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Responsibilities
Conduct lead generation research to identify new donor prospects, leveraging external databases, networks, and digital tools (e.g., iWave, HubSpot, RocketReach, etc.)
Develop marketing campaigns for new donor acquisition and lead nurturing, focusing on early-stage donor cultivation
Develop campaigns for retargeting past prospects and re-engaging lapsed donors
Support the development and implementation of donor cultivation strategies, including planning and executing quarterly campaigns and touchpoints
Work with the fundraising team to integrate lead generation strategies with overall donor cultivation efforts and ensure smooth transitions from marketing to direct engagement
Plan, develop, and execute a regular cadence of ongoing marketing campaigns that effectively engage donors and support fundraising initiatives
Collaborate with cross-functional teams (research, PMO, program teams) to gather insights and develop marketing assets that communicate the organization’s impact
Design and produce a variety of marketing assets, including slide decks, presentations, one-pagers, impact reports, and other digital materials that highlight the organization’s work and impact
Synthesize all research studies, activities, and findings to package and promote to external audiences through a variety of formats alongside our Data Strategist
Maintain and update the fundraising team’s CRM (HubSpot) with a focus on tracking lead engagement, optimizing pipeline flow, and ensuring accuracy in donor data
Analyze the effectiveness of lead generation and marketing campaigns, providing regular reports with data-driven insights and recommendations for improvement
Qualification
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Required
2-4 years of prior experience in a marketing role
Strong project management skills, with experience in creating timelines, managing resources, and ensuring projects are completed on time and within budget.
Strong writing and content creation skills, with experience in creating a variety of marketing assets.
Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Strong interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Passion for the organization’s mission and a commitment to making a positive impact.
Benefits
Health, Dental, and Vision Insurance including FSA/HSA options
Life insurance
401(k) retirement plan, with a 4% safe harbor employer match
Pre-tax commuter benefits for employees based in the D.C. metropolitan area
Remote home office set-up stipend
Generous time off including 15 paid holidays a year, paid time off accruals, sick leave, 12 weeks of paid parental leave, volunteering and school visitation leave, jury duty leave, and bereavement and compassionate leave.
Additionally, we offer 2 floating holidays annually.
Company
CommonLit
CommonLit is an educational non-profit that helps students gain reading skills.