97 applicants

Company

Relay · 2 days ago

Product Marketing Manager

New York, NY

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Develop and own go-to-market strategies for new features and product launches. You’ll own parts of our core banking product and new product lines.

Project manage product launches in collaboration with the rest of the marketing team (e.g. content, design, lifecycle). Support on execution of assets as needed.

Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users.

Influence product direction by building and socializing deep insights into our market. Conduct comprehensive customer, market and competitive analysis that leverages both qualitative and quantitative data.

Maintain a close pulse on the industry and competitors. Share industry developments consistently with the team, and make recommendations for how Relay can respond to changes and developments in the market.

Work with Product to establish targets for adoption and engagement across different areas of the product; create and execute programming to hit those targets.

Refine product messaging across all stages of the customer journey. Work with marketing to ensure this messaging is integrated across all channels.

Own sales enablement for your products and features. Work closely with our sales and customer success teams to ensure they can effectively communicate the value of Relay, and have access to all the materials and research required to communicate that impact to users.

Build strong relationships across every team in the company to support alignment on product value and vision.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-market strategiesProject ManagementMarket ResearchCompetitive AnalysisSales EnablementData ReportingKPI DeterminationFintech ExperienceSmall Business ExperienceRelationship Building

Required

3+ years of experience in working product marketing—ideally in a startup environment.

Successfully launched and driven adoption for a new product or feature, and can speak to tangible business and customer outcomes of your work.

Ability to craft and tell a story that resonates with and influences cross-functional stakeholders and customers.

Deep understanding of customers, with the ability to extrapolate both functional, compelling messaging and product ideas from customer conversations and research.

Experience being a trusted resource for questions related to customers, product, upcoming releases and how to effectively market and sell the product.

Value relationship-building and seek out opportunities to help peers and understand how GTM strategies can better support stakeholders and customer-facing teams.

Superior project management skills, with the ability to lead and influence multiple cross-functional stakeholders to work with urgency and meet objectives and deadlines.

Ability to determine KPIs and independently craft requirements for data reporting, working independently with the data team to generate high-quality reports to track progress against KPIs.

Preferred

Previous experience working in fintech.

Previous experience working with a small business customer.

Benefits

Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.

Comprehensive health benefits: enjoy full health benefits from day one.

Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.

Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.

Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.