MarketPro · 2 days ago
Chief Marketing Officer, DTC Healthcare
United States
Full-time
Remote
Director/Executive
10+ years exp
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Responsibilities
Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with the company's vision, goals, and growth objectives.
Team Management: Lead, mentor, and manage a high-performing, results-oriented, and data-driven marketing team, fostering a culture of creativity, innovation, and excellence. Managing all aspects of marketing planning budgeting, metrics, and reporting.
Brand Development: Elevate and differentiate brand through compelling strategies and market messages, while owning and managing brand positioning, messaging, segmentation, and the overall marketing strategy.
Product Marketing: Participate in product development strategies and drive integrated marketing efforts to further enhance product marketing across all media, including but not limited to, SEO/SEM, content marketing, email marketing, social media and online advertising campaigns.
Customer Acquisition & Retention: Design and implement strategies to attract and retain customers, leveraging data-driven insights to optimize customer engagement and loyalty; while also utilizing market and competitive research to segment and define target markets, refine the product value proposition, and implement effective market entry strategies.
Market Research & Analytics: Conduct market research and analyze trends to identify opportunities for growth and improvement. Utilize analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
Budget Management: Manage a substantial marketing budget, ensuring it is allocated to trackable programs, with a focus on optimizing the working pipeline to support the company’s revenue plan.
Collaboration: Work closely with senior leadership (C-Suite) to develop and execute ongoing strategies, ensuring monthly, quarterly, and yearly targets are met while also overseeing external agencies and marketing services relationships.
Innovation: Leads a dynamic team skilled in data analytics, generative AI, and omnichannel marketing to drive innovation, enhance customer experience, and elevate brand recognition for market leadership.
Qualification
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Required
Bachelor's degree in Marketing, Business Administration, or a related field.
10+ years of progressive experience in DTC marketing leadership roles, with a focus on digital marketing, customer acquisition, brand management, and demand generation.
Demonstrated success in leading and scaling marketing teams in fast-paced, high-growth environments.
Exceptional ability to develop and implement actionable marketing plans that align with business goals.
Advanced proficiency in marketing analytics and data-driven decision-making.
Exceptional communication and interpersonal skills.
A proactive, creative thinker with a demonstrated history of identifying and implementing innovative marketing strategies.
Proven track record of delivering measurable results and driving growth through well-executed, data-supported marketing strategies.
Preferred
MBA or advanced degree.
Experience in the healthcare or wellness industry or highly-regulated industry experience.
Company
MarketPro
MarketPro is an emerging technology and a constantly-evolving marketplace is with highly talented marketing team.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Melissa x Melissa Van Rossum
Founder and CEO
Company data provided by crunchbase
