Givelify · 2 days ago
Content Writer
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Responsibilities
Develop a content strategy and the supporting content that drives audiences deeper through the funnel and journey with Givelify
Write content that delivers key engagement and revenue metrics (CTR, time on page, etc.), with a focus on long-form content such as blogs and white papers as well as additional channels such as email and social
Optimize content to improve search engine rankings (SEO) and increase organic traffic by conducting keyword research, auditing content, writing new content, and refreshing existing content
Embrace a deep patience and genuine curiosity to research and truly understand our key audiences—what motivates them, the challenges they face, and the solutions they are seeking
Research, write, and edit high-quality content for various digital platforms, including websites, blogs, social media, and email newsletters
Collaborate with cross-functional teams, including marketing, product, design, and compliance, to ensure content is accurate, compliant, and aligned with business objectives
Monitor and analyze content performance using analytics tools and make data-driven decisions to improve engagement, conversion, and retention
Stay up to date with industry trends, regulatory changes, and content marketing and digital communication best practices
Qualification
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Required
Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
3-5 years of experience writing digital content
Exceptional writing, editing, and proofreading skills, with strong attention to detail
Portfolio or examples of original work, showing ability to empathize with audiences, synthesize ideas, communicate with a clear voice across multiple channels
Knowledge of SEO principles and tools, such as Google, SEMrush, Moz, and/or Ahrefs
Have a basic knowledge of AP style
Ability to work independently, prioritize tasks among multiple projects simultaneously, and effectively juggle demands to meet deadlines in a fast-paced environment
Strong interpersonal and communication skills, with the ability to collaborate easily with cross-functional teams
A deep understanding of the various digital channels, including social media and email. Even better, you appreciate the strengths of each platform and can adapt tone, messaging, and content accordingly
Benefits
Competitive pay
Full benefits
Amazing perks (including flexible PTO)