Zoom · 3 days ago

Global Healthcare Industry Marketing Lead

United States

Full-time

Remote

Senior Level, Lead/Staff

$94K/yr - $217K/yr

10+ years exp

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Responsibilities

Act as Zoom’s healthcare subject matter expert, leading cross-functional go-to-market strategies to introduce new products, features, and capabilities for the healthcare industry.

Validate healthcare-specific use cases, create competitive differentiation, and support product launches with key narratives to drive awareness and adoption.

Collaborate with product management, sales teams, and partners to address industry-specific needs, certifications, regulatory requirements, and integration opportunities.

Develop healthcare use cases, pricing, and naming strategies, and partner with application developers to expand cross-platform solutions and go-to-market strategies.

Create core content (messaging, videos, presentations, white papers, etc.) and work with sales enablement to develop healthcare-specific training plans.

Partner with marketing teams, participate in customer meetings, and attend industry events to evangelize Zoom’s healthcare solutions and support revenue growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Healthcare industry experienceSalesMarketing experienceVideo conferencing knowledgeQuantifiable metrics usageHealthcare contracts understandingGrant programs knowledgeInternational requirements awareness

Required

Have professional experience (10+) in sales and/or marketing roles focused on the healthcare industry (healthcare clinical experience is advantageous)

Have working knowledge of video conferencing, phone, chat, contact center and other Zoom products

Have solid understanding of grant programs, healthcare contracts and healthcare partnerships

Have excellent communications skills – written and verbal

Experience using quantifiable metrics to measure performance

Think globally and consider international requirements

Benefits

A variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.