Instacart · 2 days ago
Senior Marketing Manager I, Paid Social
United States - Remote
Full-time
Remote
Senior Level, Lead/Staff
$139K/yr - $185K/yr
8+ years exp
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Responsibilities
Develop the strategy of each Paid Social network based on its own unique capabilities building a roadmap of campaigns with different objectives to drive demand and customer acquisition for Instacart across Meta, Snapchat, TikTok, and Pinterest.
Execute campaigns end-to-end, including but not limited to: campaign ideation, budget allocation, creative development, campaign builds, ongoing management/monitoring, goal pacing, optimization, and reporting.
Optimize and monitor campaign performance continuously; drive rigorous and iterative experimentation roadmaps across elements such as creative, targeting, ad formats, bidding strategies, landing pages, etc.
Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, capability requirements and measurement.
Collaborate with internal teams and external parties to monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends.
Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders including senior leadership.
Deliver against aggressive growth goals across a suite of metrics (CPA, ROI, ROAS, etc).
Partner with our Brand Strategy and Creative teams to develop engaging, thumb-stopping, performant creative that both drives efficient growth and concurrently builds brand equity.
Qualification
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Required
8 years of total experience at least 5 years of hands-on-keyboard experience managing paid social campaigns across major platforms
App-specific marketing experience with at least 3 years of experience running performance marketing for app-based brands (e.g. app install campaigns)
A deep understanding of the technical implementation of performance marketing: Conversion APIs, pixels, MMPs, SKAN, SDKs, product feeds, etc.
A strong analytical mindset with deep knowledge of attribution systems, AB testing, and incrementality.
Expert in developing and scaling iterative testing roadmaps across creative, targeting, etc.
Strong verbal and written communicator; can engage seamlessly across both technical and creative teams, as well as with leadership
Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution.
Data driven with strong analytical problem solving skills with a proven track record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA etc.
Bachelor’s degree
Preferred
Prior experience working with large product catalogs (1M+ SKUs)
Knowledge of Meta Business Partners (Smartly, ActionIQ, etc)
Experience working in the on-demand economy
SQL experience
Experience in a startup or high-growth company
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (82)
2022 (148)
2021 (232)
2020 (86)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO· nasdaq:CART
2021-11-01Series Unknown· $232M
2021-09-05Secondary Market· Undisclosed
Leadership Team
Fidji Simo
CEO
Brandon Leonardo
Co-founder
Recent News
2024-11-12
Morningstar, Inc.
2024-11-11
Company data provided by crunchbase
