Backlight · 2 days ago

Senior Events Manager, US/Canada East Coast

US Remote

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

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Responsibilities

Lead event activations aligned with business objectives, product roadmap, and marketing strategy

Support channel partner teams to create engaging experiences across all touchpoints: pre, during, and post-event.

Work with stakeholders to build a multi-year growth plan for owned and sponsored events (both virtual and in-person)

Develop compelling event programs that mix storytelling, customer experiences, and thought leadership to drive engagement and pipeline

Partner with the demand generation team to optimize audience acquisition before and after events

Establish scalable, repeatable processes to enhance event planning and promotion efficiency

Provide regular event reports with data-driven insights and recommendations

Qualification

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Event ManagementAgency Relationship ManagementBudget ManagementData-Driven ApproachProject ManagementSalesforceHubspot