Chainguard · 2 days ago

Campaign Operations

Remote - US

Full-time

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Work with Growth Marketing to design and implement GTM campaigns to accelerate full-funnel efforts and increase lead conversion.

Own campaign program enablement, execution, and support through our Marketing Automation system, Hubspot, including workflows, emails, landing pages, and list imports.

Manage end-to-end email campaign production and execution in collaboration with the Growth Marketing team, including planning and strategy, list segmentation, set-up, testing, execution, reporting and optimization in HubSpot & Salesforce.

Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.

Assist marketers in making data driven decisions using reporting and analytics to improve and report on campaign performance

Maintain database hygiene, perform data migrations, and create segments.

Ensure compliance with privacy and communication regulations.

Assist with the management of the full marketing tech stack.

Collaborate with demand generation, content marketing, web marketing, sales operations, and IT teams to ensure our marketing tools are meeting their needs and the lead flow process is executed flawlessly.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

HubspotSalesforceMarketing AutomationGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsoleWebinar platformGDPR familiarityData analyticsABM toolDatabase managementHTMLCSSCampaign executionProcess optimizationProject management

Required

2+ years of relevant experience in Marketing Operations

Required experience: MAP tool (Hubspot required, certification preferred), ABM tool (6Sense preferred), Web analytics (Google Analytics (GA4), Google Tag Manager, Google Search Console), webinar platform (Goldcast) and Salesforce (SFDC).

GDPR/CAN-SPAM/CCPA familiarity

Strong troubleshooting and analytical abilities

Strong understanding of marketing processes including campaign execution, Q&A testing, and conversion measurement

Strong project management, planning, and organization skills

Strong data analytics skills