Wrike · 2 days ago
Senior Director, Demand Marketing
US - Remote
Full-time
Remote
Director/Executive
$220K/yr - $260K/yr
10+ years exp
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Responsibilities
Drive Wrike’s integrated campaign strategy from ideation to execution.
Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to create demand and accelerate buying cycles
Collaborate with sales, sales development, and other partners to maximize the ROI of all campaigns, with pipeline as the primary KPI
Develop and maintain a regular campaign measurement framework. Define campaign level KPIs and ensure optimization to demand generation funnel targets.
Establish and enforce best practices for lead management and lead follow-up
Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
Successfully partner with other internal stakeholders to deliver campaigns on time and on budget
Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment
Manage and develop a best-in-class team of campaign marketers
Qualification
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Required
BA/BS or equivalent professional experience required
10+ years progressive marketing experience at a SaaS organization
Proven ability to tie marketing activities to results
Past marketing leadership experience
Ability to seamlessly operate at a strategic level while also understanding and being able to jump in on executional details
Experience running lifecycle marketing, email marketing, webinars, content marketing, digital marketing, and integrated campaign strategy
Understanding of KPIs and how to pull and analyze them
Experience using marketing automation platforms such as Marketo, Eloqua or Pardot
Preferred
10+ years B2B demand generation marketing at a SaaS organization
Experience marketing to the enterprise Marketing, Professional Services, PMO, and/or IT buying committee
Ability to demonstrate customer-centric thinking and advanced lifecycle campaigns
Past experience developing and implementing demand gen measurement frameworks
Past experience developing best-in-class demand gen marketers
Benefits
Medical, Dental, and Employer-Paid Vision Insurance
Life Insurance, Employer- Paid ST and LT Disability
401K, FSA/HSA Benefits, and Legal Plan
Employee Assistance Program (EAP)
12 Paid Holidays, 20 Days of PTO
16 Hours of Volunteer Paid Time Off
Parental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parents
Company
Wrike
Wrike is a work management platform that manages cross-functional work and enables contextual collaboration in a secure environment.
1,001-5,000 employees
H1B Sponsorship
Wrike has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (4)
Funding
Current Stage
Late StageTotal Funding
$26MKey Investors
Scale Venture PartnersBain Capital VenturesTMT Investments
2023-07-07Acquired· by Symphony Technology Group
2015-05-06Series B· $15M
2013-10-01Series A· $10M
Leadership Team
Thomas Scott
Chief Executive Officer
Jacquelyn Tonelli
CFO
Recent News
2024-06-04
Company data provided by crunchbase
