Ooma, Inc. · 2 days ago

Demand Generation Coordinator (Contract)

Remote, US

Contract

Remote

Entry Level

1+ years exp

Maximize your interview chances

Telecommunications

Insider Connection @Ooma, Inc.

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Consistently report and analyze results: you have a keen sense for data and can actively learn how to use systems like Salesforce and Marketo. This role plays a key part in measuring the impact, both qualitative and quantitative, of demand generation activities on sales pipeline and results.

Manage B2B and B2C programs within a demand waterfall: analyzing MQL, SQL and funnel data points to make strategic decisions and forecasts. Work closely with Digital Marketing and Operations on marketing automation and lead nurturing.

Affiliate and Pay Per Lead programs: identifying new publishers, outreach, relationship management, budget management, contract negotiation, partnering with content teams to create compelling content, landing page management and optimizing to KPI goals. Working with senior team members to identify new partners and align with business stakeholders’ objectives while collaborating with sales regularly.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationData AnalyticsSalesforceMarketoExcelB2B MarketingB2C MarketingRelationship ManagementContent CreationKPI Monitoring

Required

Minimum 1-3 years of experience in marketing, preferably demand generation experience.

Bachelor’s degree in Marketing or related field.

Fundamental understanding of how to market to SMBs.

Proficiency in excel, including Vlookup and pivot tables with experience reporting in a daily, weekly, and monthly cadence.

Results and detail-oriented with a comprehensive understanding of data analytics.

Solid test and learn mindset and continually assess KPIs to monitor performance.

Preferred

Experience working with Salesforce is a bonus.

Benefits

Regular employees may also be eligible for bonus(es), sales incentive(s) (target included in OTE) and/or stock in the form of Restricted Stock Units (RSUs).