MyFitnessPal · 2 days ago
Sr. Lifecycle Marketing Manager
Remote - US
Full-time
Remote
Senior Level, Lead/Staff
$130K/yr - $180K/yr
8+ years exp
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Responsibilities
Lead the development and optimization of the multi-channel onboarding and user activation journey.
Oversee the day-to-day operations of these initiatives, ensuring timely execution, optimal performance, and alignment with broader business objectives
Leverage data to provide actionable insights and continuously improve our marketing strategies and customer engagement efforts
Develop and execute targeted lifecycle marketing campaigns across various Braze-powered channels
Develop reporting processes for a daily, weekly, monthly, and quarterly cadence for your optimizations, as well as communication with the broader organization including the executive leadership team
Analyze customer data to identify trends, segmentation opportunities, and areas for improvement in the customer journey, especially in global markets
Collaborate with Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to align lifecycle marketing efforts with broader business goals and product roadmaps
Manage and optimize marketing automation workflows to ensure timely and relevant communications with users
Qualification
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Required
8-10 years of experience in lifecycle marketing, customer activation, and engagement. Mobile app lifecycle experience is a must
Deep knowledge of and hands-on experience with CRM/marketing automation tools (e.g., Braze, Klayvio, Salesforce, Iterable). Experience with Braze is a must
Proven experience in leveraging lifecycle marketing and experimentation to meet business objectives
Proven experience in advanced segmentation and personalization of campaigns across multiple channels, with a focus on driving user engagement
Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs)
Experience working cross-functionally to ensure campaign requirements and deadlines are met, while also delivering an optimal customer experience
Developed creative briefs and provided constructive feedback on creative work
Effective storyteller, able to communicate results and learnings of your campaigns across all levels of the organization (from ELT to engineering)
Experience and understanding of reporting platforms such as Amplitude, Looker, Tableau, and Google Analytics
Experience driving experimentation roadmaps to continuously optimize and improve campaigns
Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
Intermediate knowledge of editing and troubleshooting HTML and CSS
Preferred
Experience with subscription app marketing is a plus
Benefits
Healthcare
Parental planning
Mental health benefits
Annual performance bonus
A 401(k) plan and match
Responsible time off
Monthly wellness and technology allowances
Volunteer days off
Paid maternity and paternity leave
Fertility-related matters assistance
Monthly Wellness Allowance
Reward and recognition platform
MyFitnessPal Premium
Virtual learning and development library
Training opportunities
DEI Committee initiatives
Medical, dental, and vision benefits
Retirement savings program
Company
MyFitnessPal
MyFitnessPal is a health smartphone app that tracks nutrition, exercise, and diet.
51-200 employees
H1B Sponsorship
MyFitnessPal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (7)
2022 (8)
2021 (22)
2020 (13)
Funding
Current Stage
Growth StageTotal Funding
$18MKey Investors
Kleiner Perkins
2020-10-30Acquired· by Francisco Partners ($345M)
2013-08-13Series A· $18M
Leadership Team
Jason Peterson
Chief Technology Officer
M
Mansi Sharma
VP, Growth Marketing
Recent News
Company data provided by crunchbase
