Athletic Greens · 2 days ago
Director, Social Media
Remote - US
Full-time
Remote
Director/Executive
$141K/yr - $175K/yr
7+ years exp
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Responsibilities
Lead the strategy, execution, and measurement of organic Social Media channels, including our active presence on Instagram and Youtube, as well as evolving and owning our potential presence on TikTok, X, and other relevant channels
Develop data-driven, channel-by-channel strategies that drive growth and empower successful creative development and programming
Drive disruptive creative strategies and executions that place AG1 in the social and cultural conversation (wellness and beyond) and drive earned impact for our brand, including original posts, partnerships with creators or like-minded brands, and memorable customer interactions
Own the 365 programming calendar and build a social-first content process with Brand and Creative counterparts that ensures a high-quality volume of storytelling, alignment to Brand and Customer moments
Evaluate content slate and develop a framework for refining the content playbook
Develop a clear POV on the purpose of each social channel as a driver of larger business goals, and establish corresponding goals (e.g., Instagram follower total and composition targets, etc)
Track key performance metrics across all platforms and build a social media measurement framework that informs strategy and optimizes performance partnering with the Analytics team to build dashboards and share actionable insights for continued improvement
Oversee and mentor the team in executing a social strategy and creating content that resonates while managing partnerships, freelancers, and vendors
Evolve our global social channel strategy, including collaborating with regional leads to ensure a cohesive AG1 expression across platforms
Qualification
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Required
Bachelor’s degree in Marketing, Business, Communications or a related field
7+ years of experience leading social at best-in-class brands
Proven track record of driving creative innovation in social channels and scaling channel footprint and engagement metrics
A self-starter with a GM mindset who can harness all of the inputs - brand, business, organization, personnel, etc - and build, develop, and manage a high-performing team that embraces creative ingenuity and data-driven strategy
Strong cross-functional operator, with the ability to work effectively
Exceptional problem-solving abilities with an analytical and data-driven thinker with the ability to thrive in a fast-paced environment
A high-energy human, who is deeply inspired by ideas, is a student of the space (social, brand, wellness, and more), and sees their role as a catalyst for the broader Brand, Creative, and Marketing team
A proactive communicator who uses documentation and reporting to create organizational awareness on the work, the plan, and the outcomes
A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc
A full life outside of work with personal passions and hobbies
Preferred
Experience in DTC, Wellness, and Lifestyle brands is a plus, but not required
Benefits
Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.
Company
Athletic Greens
Athletic Greens is a global health company empowering people to take ownership of their health through Foundational Nutrition.
201-500 employees
H1B Sponsorship
Athletic Greens has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
$115MKey Investors
Alpha Wave GlobalSC.Holdings
2022-01-25Series Unknown· $115M
2021-07-21Angel· Undisclosed
Leadership Team
Kat Cole
Chief Executive Officer and Board of Directors
Chris Ashenden
Founder
Recent News
2024-05-24
2024-05-24
Company data provided by crunchbase
