Employer Direct Healthcare · 2 days ago
Product Marketing Manager
Remote, USA
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Create sales enablement collateral that drives results—including presentations, one-pagers, case studies, customer testimonials, demos, and talk tracks—that increase win rates and reduce deal cycles.
Ability to research and analyze complex issues related to GTM, product architecture, and our target market
Develop and implement scalable processes for product launches, ensuring consistency and high impact across the organization
Establish and communicate deep expertise in our product suite and target market, empowering cross-functional teams with relevant insights
Influence the product roadmap by analyzing market trends, gathering feedback from clients, partners, and members, and identifying opportunities for growth and innovation.
Consistently update and evolve materials to ensure accurate messaging, data, and point-of-view; maintain strict quality standards for all public-facing content
Support the sales enablement team in developing and executing training and certification programs
Influence tool selection and process design to scale product marketing efforts effectively
Scale the product marketing function at Lantern as a key driver in our growth strategy
Qualification
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Required
3-5 years of experience in product marketing, ideally in a high-growth environment
Demonstrated ability to use data to tell compelling, results-driven stories
Excellent writing skills, with the ability to pair impactful language with effective visuals
Strong listening skills to translate high-level conversations into clear, actionable takeaways
Proven ability to work cross-functionally and collaboratively
Familiarity with established product marketing practices and ability to bring best practices to Lantern
Exceptional attention to detail and ability to consistently meet deadlines
Genuine curiosity about business dynamics and a passion for healthcare
A resourceful, 'find a way' attitude with a team-player mentality
Preferred
Professional Training in your career with a top-tier consultancy firm
Background in healthcare
Experience in startup environments or fast-paced, rapidly scaling organizations is a plus
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
Short & Long Term Disability
Life Insurance
401k with company match
Paid Time Off
Paid Parental Leave
Company
Employer Direct Healthcare
Our mission is to transform access to excellent care.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$93MKey Investors
Insight PartnersDundon Capital PartnersTEXO Ventures
2023-12-19Secondary Market· $92M
2020-10-27Series Unknown· Undisclosed
2016-01-12Series C· Undisclosed
Leadership Team
John Zutter
Chief Executive Officer
Fiona Mulligan
Chief Operating Officer
Recent News
2024-05-19
Company data provided by crunchbase
