Databricks · 2 days ago
Sr. Manager, Growth Marketing
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AnalyticsArtificial Intelligence (AI)
Growth OpportunitiesH1B Sponsor Likely
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Responsibilities
Establish best-in-class nurture programs to onboard and engage users in a product led growth motion driving increase in trial conversions and retention
Collaborate closely with the product team to ensure that new users get to the Aha! moment quickly through compelling and timely content that educates users
Create testing and optimization frameworks to creatively explore and test new product experiences, messages, content and offers; Drive continuous improvement through a consistent testing strategy while iterating quickly to optimize across all Nurture metrics and sharing insights and best practices for cross-functional teams to leverage
Deepen our understanding of customer behavior, identify patterns in their behavior and interactions across nurture touchpoints, and leverage those insights to refine the product experience and deepen our engagement across touchpoints
Leverage industry best practices to guide creative development of nurture templates and landing pages; Serve as the subject matter expert to help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability
Manage KPIs, own campaign performance, and use data and insights to build and refine personalized experiences
Qualification
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Required
7+ years of professional experience, of which 5+ years experience in demand generation in a high growth SaaS startup.
Experience working closely with the product team to improve customer onboarding experience
Expertise in building high performing and scalable email and cross-channel nurture programs, with deep understanding of nurture best practices, metrics & optimization tactics
Experience with experimentation and comfort with data analysis and/or working with analysts to measure program impact
Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via lifecycle / nurture strategies
Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
Strong project management skills to effectively deliver complex programs working across multiple teams
Benefits
Eligibility for annual performance bonus
Equity
Comprehensive benefits and perks
Company
Databricks
Databricks is an AI cloud data platform that interacts with corporate information stored in the public cloud.
H1B Sponsorship
Databricks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (177)
2022 (238)
2021 (193)
2020 (79)
Funding
Current Stage
Late StageTotal Funding
$4BKey Investors
Counterpoint GlobalFranklin TempletonAndreessen Horowitz
2024-02-27Series Unknown· Undisclosed
2023-09-14Series I· $500M
2023-07-31Secondary Market· Undisclosed
Leadership Team
Recent News
2024-11-15
Crunchbase News
2024-10-31
Company data provided by crunchbase