Edward Jones · 2 days ago
Brand Content Strategist
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Responsibilities
Lead the creation of valuable, compelling omnichannel content and campaigns to attract key audiences and drive measurable outcomes.
Apply deep understanding of our audience insights and ensure key insights are reflected in all deliverables.
Ensure messaging aligns with our brand vision and achieves business objectives.
Influence senior management and provide leadership and strategic guidance on goals, key messages and targeting to deliver client-centric content for a variety of audiences and channels.
Lead highly complex initiatives and cross-divisional working teams, providing guidance on communication strategy and implementation.
Lead agency teams on the development and implementation of brand content initiatives.
Determine and use KPIs, communication and business metrics to measure content effectiveness and make recommendations to improve/optimize.
Qualification
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Required
Bachelor's degree in Marketing, Journalism, Communication, English or related degree required
10 or more years of experience in communications or marketing, preferably financial services, showing increasing level of responsibility
Demonstrate flexibility and willingness to explore different paths to achieve an outcome and adjust quickly and efficiently to new circumstances.
High degree of personal initiative and seasoned judgment
Outstanding interpersonal, verbal and written communication skills
Experience translating audience needs into communications strategies and experiences
Demonstrated success navigating complex, dynamic environments with changing priorities and deadlines.
Ability to work in a team-based or matrix environment
Effective at building strong relationships to influence and gain consensus at all levels, including senior executives.
Deep understanding of emerging communications and channels, as well as an understanding of the local, regional and national marketing.
Proficient in Microsoft Word, Excel, PowerPoint
Preferred
Advanced degree or MBA
Experience in financial services and an understanding of financial products and services and requirements regulating marketing them
Experience in a large, matrixed organization working with multiple departments and stakeholders
Agency experience a plus
Experience with Google Analytics, ContentSquare, JIRA, Confluence and Workfront
Benefits
Medical and prescription drug
Dental
Vision
Voluntary benefits (such as accident, hospital indemnity, and critical illness)
Short- and long-term disability
Basic life
Basic AD&D coverage
401k retirement plan
Health savings account
Flexible spending account
Ten paid holidays
15 days of vacation for new associates beginning on January 1 of each year
Sick time
Personal days
Paid day for volunteerism
Bonuses
Profit sharing
Employee Assistance Program
Company
Edward Jones
Edward Jones provides personalized investment advisory, brokerage, and management services.
Funding
Current Stage
Late StageTotal Funding
$337.51M2024-04-01Undisclosed· $10.6M
2023-09-12Undisclosed· $6.48M
2023-04-13Undisclosed· $1.4M
Recent News
2024-11-01
Richland Source
2024-06-05
2024-06-05
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