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Company

AlphaGraphics · 2 days ago

Digital Advertising Specialist Job at AlphaGraphics in Denver

Denver, CO

Full-time

Remote

Entry, Mid Level

$60K/yr - $70K/yr

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Responsibilities

Conduct in-depth market research to understand the target audiences, competition, and industry trends.

Identify market opportunities and develop advertising strategies tailored to geography, sales focus, and market segment.

Create persuasive and eye-catching ad copy for digital advertising campaigns, ensuring the messaging aligns with marketing objectives.

Craft ad content that resonates with the target audience and adheres to the brand's tone and style.

Set up and configure advertising campaigns on various digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.

Define and recommend campaign parameters, including budget, targeting, ad placements, and scheduling.

Monitor and optimize ongoing advertising campaigns to achieve performance goals and objectives.

A/B test ad variations, analyze results, and make data-driven adjustments to improve campaign performance.

Perform keyword research to identify relevant keywords for search engine advertising campaigns.

Implement keyword strategies to enhance ad visibility and click-through rates.

Conduct comprehensive audience research to identify key demographics, interests, and online behavior, enabling precise ad targeting and personalized messaging.

Utilize data analysis and market segmentation to create audience personas, ensuring ad campaigns resonate with specific customer segments, leading to higher engagement and conversions.

Collaborate with writers, designers, and creative teams to develop visually engaging ad creatives, including images, videos, and ad formats.

Ensure ad creative complies with platform guidelines and best practices.

Track, analyze, and report on the performance of advertising campaigns using analytics and reporting tools.

Effectively use attribution modeling and conversion metrics to demonstrate campaign performance and ROI.

Provide insights and recommendations to improve ROI and reach campaign goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Market ResearchAd CopywritingDigital Advertising PlatformsKeyword ResearchProject ManagementGraphic Design SkillsDigital Advertising CertificationsSEO PrinciplesData Analysis

Required

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Proven experience in digital advertising, including campaign setup and management.

Exceptional ad copywriting skills with a flair for actionable, audience-focused messaging.

Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.

Strong understanding of keyword research and SEO principles.

Data-driven mindset with the ability to analyze campaign metrics and optimize for success with an open-minded approach to rapidly changing technologies.

Excellent organizational and project management skills to handle multiple campaigns for both the national brands and individual AlphaGraphics and PostNet centers.

Strong problem-solving skills and attention to detail.

Proficiency in advertising analytics and reporting tools.

Quick learner with the capacity to adapt to new tools and technologies.

Self-motivated and able to work both independently and collaboratively in a fast-paced environment.

Preferred

Understanding of small business operations and franchise industry marketing is beneficial.

Certifications in digital advertising, if available.

Graphic design and media skills are a plus.

Benefits

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Wellness resources

Team and individual performance-based bonus up to 20% of your annual salary.

Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program

Flexible start times and ½ day Fridays during the Summer and Winter months!