Kinship · 2 days ago

Media Relations Manager in Hotel PR

United States

Full-time

Remote

Director/Executive

6+ years exp

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Responsibilities

Inspire

Ensure agency fluency and knowledge of the constantly changing restaurant and hotel landscape

Help to set tone, intentions and ethos of organization

Recruit, hire, train and review

Manage and mentor employees performing at various levels of responsibility and ability

Monitor and brainstorm opportunities to maintain strong employee and partner retention

Assess tools and training effectiveness for partners and employees

Serve partners impeccably and look for opportunities to connect with them and to maintain their brand

Conduct proactive media outreach via print, online, broadcast, radio media

Create a comprehensive and thoughtful media strategy for partners

Draft resonant partner story, messaging and talking points

Oversee creation of press kit and multimedia press library

Identify, maintain and curate database of top tier local, regional and national media contacts

Entertain media regularly

Qualify media interest

Assist with media training, where necessary

Conceptualize and execute media events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries

Create custom new media vehicles for better storytelling

Monitor and respond to media successes

Coordinate media shoots and segments

Promote learning, influence choices and foster connections vis-à-vis media relations

Monetize the discipline on behalf of a business’ bottom line, wherever possible

Measure and report

Interface with team members in other disciplines for strong coordination of integrated marketing campaigns

Qualification

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Public RelationsMedia OutreachMedia StrategyTravel ExperienceMedia TrainingDatabase ManagementEvent CoordinationOptimismSelf-awareness