InMotion Hosting ยท 2 days ago
Senior Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level, Lead/Staff
4+ years exp
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Responsibilities
Develop compelling product messaging and positioning, translating technical features into clear, customer-focused language that drives product understanding and engagement
Collaborate with the product and sales teams to create content such as product briefs, FAQs, feature guides, and marketing collateral that resonate with target audiences
Support go-to-market strategies for new product launches, aligning messaging with market needs and customer pain points
Conduct competitive analysis to refine positioning and uncover opportunities for differentiation, inform product development, messaging themes, and marketing strategies
Assist in campaign execution, tracking product performance, and gathering feedback for continuous improvement
Monitor industry trends and customer feedback to ensure product messaging stays relevant and aligned with market shifts
Serve as a leader and a mentor to more junior team members. Identify strategic plans to help them grow in their skillset, reach their professional goals, and achieve strategic company goals
Develop impactful sales collateral and comprehensive training programs to arm sales teams with the training and tools needed to effectively communicate the value of the portfolio
Evangelize our product lines through public speaking, analyst briefings, and thought leadership (blogs, articles, social media)
Qualification
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Required
4+ years of experience in product marketing, marketing communications, or a related field preferably with enterprise software or SaaS services
Excellent writing and communication skills, with the ability to craft clear, persuasive messaging that connects with diverse audiences
Strong understanding of positioning and messaging strategies for product differentiation
Familiarity with conducting competitive research and analysis to inform go-to-market strategies
A passion for learning and staying updated on industry trends and best practices
Experience leading cross-functional teams to deliver complex initiatives
Demonstrated success in dynamic and highly matrixed environments
Experience using data to make informed decisions, analyze business trends, and identify growth opportunities
Experience leading projects among cross-functional team members under tight deadlines
A drive to continuously improve by exploring industry trends and best practices
Preferred
Strong preference for marketing experience specific to web hosting, WordPress or other similar tech product lines
Company
InMotion Hosting
InMotion Hosting provides fast and reliable website hosting. All backed by 24/7/365 customer support and a 90-day money-back guarantee.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sunil Saxena
Exec VP and Co-Founder
R
Raymond Meyers
Chief Administrative Officer & Chief Financial Officer
Recent News
2024-11-04
2024-05-23
2024-05-21
Company data provided by crunchbase
