CloudBees · 1 day ago

Marketing Operations Manager, Demand Generation

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Business DevelopmentCloud Computing

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Responsibilities

Drive Data-Driven Strategy: Develop and maintain dashboards and reporting mechanisms in partnership with our cross-functional Data & Analytics team to monitor key demand generation KPIs (lead generation, lead quality, conversion rates, pipeline velocity, etc.). Analyze data across multiple sources to identify patterns, trends, and opportunities, translating insights into actionable recommendations that optimize our lead generation and conversion efforts.

Conduct Analysis and Insight Generation: Serve as a key resource for data analysis, working closely with stakeholders to understand demand generation performance and areas for improvement. Use your analytical skills to interpret data, provide insights, and guide decision-making on demand gen strategies and campaigns.

Enable Teams on Data & Dashboards: Develop and maintain dashboards and reporting tools that offer visibility into demand generation performance. Conduct training sessions to equip marketing and sales teams with the skills to independently access and interpret data, fostering a data-driven culture.

Ensure Data Integrity and Compliance: Maintain high standards for data quality and compliance across all demand generation activities. Implement data cleansing, enrichment, and validation processes to ensure accurate reporting and analysis.

Support Testing and Experimentation: Partner with marketing and product teams to design and execute A/B tests and other experiments to improve lead generation performance, increase conversion rates, and drive pipeline velocity.

Optimize Demand Gen Workflows: Design and refine lead capture, scoring, and nurturing workflows that align with industry best practices and support efficient lead conversion and robust pipeline generation.

Support Marketing Technology Stack: Support the marketing automation platform and CRM (e.g., Marketo, Salesforce) to ensure smooth data flow, accurate audience segmentation, and consistent campaign tracking. Continuously assist in evaluating tools (e.g., 6Sense) to enhance lead scoring and provide strategic insights.

Foster Cross-Functional Collaboration: Serve as a key liaison between marketing, sales, and product teams, sharing data-backed insights and aligning demand generation efforts with broader business goals. Facilitate collaboration to ensure that all teams are aligned on objectives and strategies.

Stay Informed on Industry Trends: Continuously research new tools, trends, and best practices in demand generation and data analysis. Apply these insights to refine and elevate our demand generation strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationData AnalysisMarketing AutomationCRM PlatformsData VisualizationExcelSQLPython/RGoogle AnalyticsTableauMarketoSalesforceB2B MarketingProject Management

Required

Bachelor’s degree in Marketing, Statistics, Data Science, or a related field, or equivalent work experience.

5+ years of experience in demand generation, marketing operations, or a data analysis role within marketing, with demonstrated ability to manage marketing automation and CRM platforms.

Proficiency in data analysis tools (e.g., Excel, SQL, Python/R) and marketing analytics platforms (e.g., Google Analytics, Marketo, Tableau).

Familiarity with demand generation tools like Marketo, 6Sense, Salesforce, etc.

Strong analytical, problem-solving, and critical thinking skills.

Proven ability to analyze data, identify actionable insights, and present findings in a way that drives strategic decision-making.

Excellent verbal and written communication skills, with the ability to present findings to non-technical stakeholders.

Meticulous attention to detail with strong organizational skills.

Strong understanding of B2B demand generation processes, lead lifecycle, and digital marketing practices.