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Company

Meta Performance™ Institute · 2 days ago

Marketing Manager

United States

Full-time

Remote

Mid Level

4+ years exp

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Professional Training and Coaching

Hiring Manager

Joseph Thompson

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Responsibilities

Design and implement a marketing strategy to grow brand awareness, drive enrollment, and increase engagement

Develop and execute comprehensive marketing strategies to promote each of The Institute’s products and services

Oversee the development and strategic publication of accurate, representative marketing collateral that is aligned with the MPI brand and voice, including but not limited to

Website content

Podcast episodes

Promotional materials

Multi-channel Advertisements

Social Media Content

Public Relations Briefs

Oversee the management of MPI’s social media presence, ensuring consistent brand messaging and engagement with our target audience

Drive the creation and execution of content marketing campaigns that establish the Institute as a leader in its industry

Track and analyze the performance of marketing efforts, providing regular reports and insights to adjust strategies for optimal impact

Collaborate with MPI leadership to align marketing efforts with sales, client experience, and product development goals

Manage marketing budgets and allocate resources effectively to achieve strategic objectives

Ensure compliance with branding guidelines to maintain brand consistency across all marketing materials fostering a strong, cohesive brand identity

Ensure the MPI website and digital content are optimized for search engines and aligned with achieving marketing goals

Ensure legal compliance in all markets

Qualification

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Marketing StrategyDigital MarketingContent CreationBrand ManagementData-Driven Decision Making

Required

4+ Years of progressive marketing experience with a track record of expanding responsibility and leadership

Proven ability to develop and execute successful marketing strategies.

Preferred

Strong understanding of scaling people development, including adult education, leading leaders of leaders, cultural alignment, and forecasting future growth initiatives

Excellent leadership, communication, and interpersonal skills

Strategic thinker with the ability to develop and implement scalable processes

Analytical mindset with a data-driven approach to decision-making

Ability to effectively communicate with and understand the needs of leaders and coaches to integrate their feedback into development structures