9am · 2 days ago

Brand Manager - Beauty Industry (freelance, remote US)

United States

Contract

Remote

Senior Level, Lead/Staff

8+ years exp

Maximize your interview chances

Business DevelopmentFreelance

No H1B

Insider Connection @9am

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Oversee day-to-day digital marketing efforts for a startup brand with an emphasis on go-to market planning.

Develop and implement US digital & social media strategy.

Lead agency partners in setting meaningful performance metric targets and then execute marketing plans.

Accelerate social media follower growth by 3-4x in 2025. Primary channels will be Instagram, TikTok, and YouTube.

Oversee paid & earned influencer strategy, building a network of brand advocates.

Manage and review an organic social media content calendar.

Weekly performance analytics and sales reporting for the brand.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Social Media StrategyDigital MarketingBrand ManagementCPG Industry ExperienceContent MarketingInfluencer MarketingSephoraULTAContent Calendar Management

Required

8+ years in social media strategy, brand management, or other relevant digital marketing experience.

Proven expertise in growing a brand via digital marketing mix planning & analysis, paid media strategy & allocations, content marketing, and influencer marketing.

Previous experience working with brands in the CPG & beauty industry is mandatory.

Experience working with Sephora or ULTA as retailers is required.

Experience managing a content calendar for major social media platforms including Instagram, TikTok, and Youtube.

Excellent written & verbal communication skills, with the ability to run meetings efficiently and be succinct in communication.

A startup mindset, willing to engage in tasks of all levels, recognizing that no job is too small and every role contributes to the overall success.