89 applicants

Company

FormFactor Inc. · 1 day ago

Sr. Product Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$163K/yr - $195K/yr

8+ years exp

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Responsibilities

Define product strategy and roadmap.

Conduct market research to identify customer needs and market gaps.

Create and publish Market Requirements Documents that clearly defines customer’s needs and features/specs that differentiate FFI products along with the financial and market impact of new products/applications.

Identify strategic vectors of differentiation for products through competitive and market research.

Define value propositions to support the competitive positioning of the products and solutions that support high margin contribution for the company’s products in the market.

Develop target and key account positioning strategies in support of sales activities.

Develop and articulate fact-based and current competitive intelligence that includes product and financial positioning vis-a-vis critical extant and emergent competition.

Lead the New Product Introduction (NPI) inclusive of beta testing, sales training, creating sales and product collateral, and insuring the go-to-market success of new product launches.

Train the sales/account teams regularly such that the knowledge of the market and FFI products & solutions are transferred to the teams as part of NPI.

Prepare and deliver technical presentations explaining products or services to customers and prospective customers.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Electrical EngineeringProduct MarketingSemiconductor IndustryCustomer Facing RoleMarket ResearchHigh-speed Digital ApplicationsRF ApplicationsFluency in MandarinTechnical PresentationsBusiness DegreeProduct DevelopmentSales TrainingCompetitive Intelligence

Required

Bachelor’s degree in Electrical Engineering, Physics, or other technical degree is required.

8+ years of experience in engineering, applications, product marketing and/or product development.

Must have 5+ years experience in a customer facing role in the semiconductor industry.

Must have solid knowledge of the semiconductor manufacturing and test process.

Strong communication skills with fluency in both English and Mandarin.

Must have the ability to travel for business as much as 50% of the time both domestically and internationally.

Preferred

An MBA or business degree preferred.

Strong technical understanding and experience in high-speed digital or RF applications and theory is a plus.

Benefits

Medical

Dental

Vision

EAP

Short-term and long-term disability

Life insurance

Flexible spending and savings accounts

401(k)

ESPP

Paid time off

Company

FormFactor Inc.

Glassdoor

3.4

FormFactor is a leading provider of essential test and measurement technologies along the full IC life cycle – from characterization, modeling, reliability, and design debug, to qualification and production test.

Founded in 1995

Livermore, California, USA

1,001-5,000 employees