200+ applicants

Company

Included Health · 1 day ago

Sr. Content Strategist, Consumer Marketing

United States

Full-time

Remote

Senior Level

$120K/yr - $203K/yr

7+ years exp

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Responsibilities

Develop and communicate a strategic, content vision that aligns with Consumer Marketing’s OKRs, using data-driven insights to optimize marketing initiatives and measure results.

Build and scale a high-performing content strategy function. Mentor team members and implement scalable processes to elevate content across the marketing organization.

Lead the creation of content strategies, including journey mapping, persona-based messaging, and content planning for scalable growth across channels. Tailor content for both client and consumer audiences, ensuring consistency in voice, tone, and brand positioning.

Partner across Consumer Marketing and other departments to create member-facing content that aligns with business objectives and clearly articulates value.

Develop and manage editorial calendars, oversee content production, and ensure timely distribution across platforms. Actively engage in the content creation process while continuously optimizing content through performance tracking and A/B testing.

Track and analyze content performance metrics, refine strategies based on insights, and report key findings to stakeholders. Support client-facing teams with cohesive content strategies that address audience needs.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content strategyMessaging frameworksJourney mappingData-driven decision-makingProject managementCross-functional collaborationConsumer messagingScalable solutionsStrategic judgment

Required

Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field.

7+ years of experience in content strategy, marketing, and messaging with a proven ability to develop and execute content plans that drive results.

Expertise in journey mapping, messaging frameworks, and persona-driven content strategies.

Strong experience in creating consumer messaging aligned with organizational goals.

Excellent project management and cross-functional collaboration skills.

Data-driven decision-maker with strong strategic judgment to navigate complex challenges.

Exceptional communication and leadership skills, with the ability to inspire and build trust across teams.

A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.

Benefits

Remote-first culture

401(k) savings plan through Fidelity

Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents

Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)

12 weeks of 100% Paid Parental leave

Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work

24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations