Moonrock · 1 day ago

Mobile Marketing Manager-Growth

United States

Full-time

Remote

Mid Level

Maximize your interview chances

Advertising Services

Insider Connection @Moonrock

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Growth Marketing Strategy: Develop, execute, and optimize mobile marketing campaigns focused on driving user acquisition, engagement, and retention.

Performance Optimization: Monitor and adjust CPA and ROAS metrics to maximize campaign efficiency and ROI. Continually test and improve campaign elements to ensure peak performance.

Vendor Negotiation: Act as the primary point of contact with mobile ad vendors, negotiating terms, securing optimal pricing, and maintaining strategic partnerships.

Data-Driven Insights: Leverage data analytics to track campaign performance, uncover insights, and adjust strategies to meet and exceed KPIs.

Collaboration: Work closely with the product, analytics, and creative teams to align campaign efforts with overall business goals.

Market Analysis: Stay up to date on mobile marketing trends, competitor activities, and industry developments to maintain a competitive edge. Strong understanding of mobile marketing ecosystem, including app stores, ad networks, and analytics platforms.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Mobile Marketing ToolsData AnalysisMobile Growth MarketingUser Behavior AnalysisAnalytics ToolsMSFT ExcelA/B TestingProject Management

Required

Experience with Mobile Marketing Tools like AppsFlyer, Branch, AppLovin, Tapjoy, Meta, Google etc.

Proficiency in data analysis and interpretation to measure campaign success.

Excellent understanding of user behavior on mobile devices.

Creative thinking and writing to develop engaging mobile marketing campaigns.

Strong communication and collaboration skills to work with cross-functional teams.

Proven experience in mobile growth marketing with a focus on performance metrics like CPA and ROAS.

Strong negotiation skills and experience working directly with mobile vendors.

Data-driven mindset with proficiency in analytics tools and experience in A/B testing and campaign optimization.

Advanced MSFT skills re Excel, pivot tables, VLOOKUP etc.

Excellent project management and communication skills.

Bachelor’s degree in marketing, Business, or a related field.

Company

Moonrock

Moonrock is a strategy and content marketing agency made up of veterans of content creation and social media, is currently on the cutting edge of gaming and traditional entertainment.

Founded in 2022