GE HealthCare · 1 day ago
Manager, Digital & AI Marketing
United States
Full-time
Remote
Mid, Senior Level
$98K/yr - $147K/yr
5+ years exp
Maximize your interview chancesAppsHealth Care
No H1B
Insider Connection @GE HealthCare
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns.
Implement AI technologies to enhance marketing automation, including customer segmentation, predictive analytics, and personalized content delivery.
Oversee PDx digital ecosystem, ensuring a cohesive online presence across all digital touchpoints, including websites, social media platforms, mobile apps, and digital advertising channels.
Manage and optimize the digital marketing tech stack, including CRM, marketing automation platforms, data analytics tools, and AI solutions.
Use AI and data analytics to monitor and analyze digital marketing metrics, including traffic, engagement, conversion rates, and customer journey insights.
Collaborate with marketing, sales, product development, IT, and other teams to align digital marketing initiatives with broader business objectives.
Work with content creators to develop engaging digital content, ensuring that it is optimized for various platforms and audiences.
Ensure that all digital marketing activities comply with data privacy regulations and industry standards.
Manage relationships with external vendors, technology partners, and digital agencies to ensure the successful execution of digital marketing campaigns and technology integration.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor’s degree in Digital Marketing, Computer Science, Data Analytics, or a related field
5+ years of experience in digital marketing, marketing automation, or digital technology management
Proven track record of using AI and data-driven approaches to enhance digital marketing strategies and campaigns
Strong technical skills, with experience in digital marketing platforms, analytics tools, and AI solutions
Excellent organizational, communication, and project management skills
Preferred
Master’s degree
Background in the pharmaceutical or healthcare industry
Benefits
Medical
Dental
Vision
Paid time off
A 401(k) plan with employee and company contribution opportunities
Life
Disability
Accident insurance
Tuition reimbursement
Company
GE HealthCare
GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.35BKey Investors
Bill & Melinda Gates Foundation
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B
2023-09-18Grant· $44M
Leadership Team
Catherine Estrampes
President & CEO, Europe, Middle East and Africa
Jan Makela
President and CEO, Imaging at GE Healthcare
Recent News
2024-11-14
Company data provided by crunchbase
