Allstate · 1 day ago
Writer
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Responsibilities
Works on creative copywriting projects that are aligned to strategy and brand at consistently high levels
Executes conceptual work while bringing strategy to life in fresh and unexpected ways, and is ready and able to go beyond the brief
Build business knowledge and partnerships; makes it their business to know the business and the category
Develops clear, concise, insight driven ideas to bring forward to the business
Build and maintain relationships; has a respectful and partnering relationship with all teams within the group account, strategy, project management, design, studio production, photography, retouching, digital, social, etc.
Partnership with Account Management, Strategy and Insights, and Project management
Qualification
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Required
Bachelor's Degree or equivalent experience; may also have advanced degree
2+ years Industry Experience
Agency Experience
Advanced creative and conceptual vision, with the ability to approach every assignment with a fresh perspective and tone of voice
Portfolio that demonstrates conceptual writing and creative ability
Advanced knowledge of print, broadcast/video and digital production process and be skilled in providing direction and driving to project completion
Possess solid communication, software proficiency and presentation skills
Project management; meets all deadlines with work that consistently exceeds expectations
Collaborate with other creative team members, photographers, production and set designers
Regular contact with our key business partners (Marketing and Product Development Teams) internal and external relationships
Preferred
Basic knowledge of AI platforms (chatgpt or comparable)
Company
Allstate
Allstate is an insurance company that offers car, home, and life insurance services. It is a sub-organization of Allstate.
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-06-25Post Ipo Debt· $500M
2014-01-13Post Ipo Equity· Undisclosed
1993-06-11IPO· nyse:ALL
Leadership Team
Recent News
Maryland Daily Record
2024-11-08
2024-11-07
2024-10-28
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