163 applicants

Company

Spring Health · 1 day ago

Senior Engagement Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$109K/yr - $141K/yr

8+ years exp

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Artificial Intelligence (AI)Health Care

Insider Connection @Spring Health

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and build lifecycle marketing campaigns that drive awareness, enrollment, and engagement for new customer partners

Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience.

Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health.

Design and implement A/B tests to optimize email performance, including layout, format, content, and timing.

Utilize segmentation strategies to personalize email communications based on member demographics, behaviors, and healthcare needs.

Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) to optimize future campaigns.

Continuously test and optimize push and SMS messaging strategies alongside email campaigns.

Be a key contributor to R&D pods to align marketing initiatives with member needs, new product launches and organizational goals.

Measure and report on impact of marketing initiatives on a routine basis; sharing winning strategies with our cross-functional stakeholders and leadership.

Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.

Be a writer. Craft your own comms and narrative with superior comms judgment and experience. Access to our brand (content+design) teams is there, but you’ll be the expert on all things member comms and expected to be a steward of our brand.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingMarketing ExperimentationA/B TestingData AnalyticsSaaS MarketingMarTech ToolsProject ManagementSegmentation StrategiesInnovative MindsetPassion for Mental Health

Required

8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus

Excellent writing, communication, and presentation skills

A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus

Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)

Strategic and innovative mindset

Exceptional project management skills, particularly in driving campaign and content production

A passion for mental health with a key focus on always putting our members first

Flexibility and adaptability when faced with ambiguity or change

Exploratory mindset with passion for testing and learning to better enable marketing performance growth

An ability to apply strong business judgment in high-stakes situations

An obsession with detail

A strong collaborator, ready to make an immediate impact

Humble, hungry, and honest

Preferred

Experience directly working in or with Payer/Health Plans is a plus

Benefits

Health, Dental, Vision benefits start on your first day at Spring Health.

Employer sponsored 401(k) match of up to 2%

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary

We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management.

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.