53 applicants

Company

Zynga · 1 day ago

Marketing Art Lead

United States

Full-time

Remote

Senior Level

$94K/yr - $139K/yr

5+ years exp

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GamingMobile

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Work with Product Marketing to establish selling points for the game, generate and maintain the ad production cadence and schedule, and develop quarterly high-level creative plans.

Lead a team of artists to satisfy the demands of an aggressive delivery cadence of ads and assets needed to support User Acquisition, App Store Optimization, Social/Community and LiveOps marketing efforts.

Work with external vendors as necessary to fill production gaps

Collaborate with the Creative Director to align on a process for constant brainstorming & ideation that become actionable briefs for creative executions.

Maintain and oversee the Ad creation loop, foster & support efficient workflow and team processes

Define & drive feedback process (internal and external)

Ensure velocity in process, variety in execution, and volume per cadence

Lead communication and transparency with the product and game teams

Foster and maintain a collaborative and reflexive relationship with UA

Keep stakeholders informed on strategy and production

Keep up to date with what is going on IN the game - new assets, new content, new features, new levels, events, etc

Game, Genre, and Competitive Landscape expertise

Stay up to date in competitor research and the overall mobile gaming landscape

Research and study what themes, ads, and formats are performing within the genre and for our competitors

Participate in the ASO planning process by contributing creative and product expertise

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Video developmentGraphic designMobile game marketingAdobe After EffectsAdobe PremiereAdobe PhotoshopVisual design skillsSocial ad platformsIOS storefrontGoogle Play storefrontExceptional communication

Required

At least 5 years of professional experience developing and executing video creative

Expert knowledge of Adobe After Effects, Premiere (expert Photoshop & Design skills a big plus)

Strong conceptual and visual design skills leading to thoughtful creative executions

Confident working in an extremely fast-paced environment with multiple projects and quick turn-arounds

Thorough understanding of consumer-facing ad experiences on social ad platforms (Facebook, Instagram, YouTube) and partner ad networks

Thorough understanding of (or at least a genuine desire to learn) the nuances of creating video assets for the iOS and Google Play storefronts.

A self-sufficient self-starter with an ability to thrive under the pressure of tight deadlines.

Exceptional communication skills and with a team-first attitude

Benefits

Full range of medical, dental, vision, and basic life insurance

16 paid holidays per calendar year

Unlimited discretionary time off

Up to 6.5 sick days per calendar year

Participate in our 401(K) plan

Company

Zynga

Glassdoor

4.3

Zynga is a mobile game developer that creates and operates social games as live services played on the Internet.

Founded in 2007

San Mateo, California, USA

1,001-5,000 employees

http://www.zynga.com

H1B Sponsorship

Zynga has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (31)

2022 (14)

2021 (31)

2020 (29)