thrively · 1 day ago

Head of Demand Generation

United States

Full-time

Remote

Director/Executive

$220K/yr - $250K/yr

7+ years exp

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Responsibilities

Design and implement a demand generation strategy aligned with the company's growth objectives, focusing on driving high-quality leads, increasing brand awareness, and accelerating pipeline development.

Oversee the creation and execution of multi-channel demand generation campaigns, including email marketing, content marketing, paid media, webinars, and events.

Utilize data analytics and performance metrics to monitor, measure, and optimize campaign effectiveness. Provide regular reports and insights to leadership to demonstrate impact and ROI.

Develop and refine lead scoring, nurturing, and segmentation strategies to ensure a steady flow of high-potential leads to the sales team.

Build, mentor, and manage a high-performing demand generation team. Foster a culture of innovation, collaboration, and continuous improvement.

Conduct market research and competitive analysis to identify emerging trends, opportunities, and potential threats. Adapt strategies to stay ahead in a fast-evolving market.

Oversee the demand generation budget, ensuring efficient allocation of resources and optimization of marketing spend to maximize return on investment.

Work closely with sales, product, and content teams to align demand generation initiatives with broader business goals and ensure cohesive execution.

Qualification

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Demand GenerationB2B SaaSLead GenerationMarketing AutomationCRM SystemsData AnalysisPerformance MetricsStrategic ThinkingProject ManagementLeadership Abilities