Agital · 1 day ago
Senior Paid Marketing Specialist
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Marketing
No H1B
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Responsibilities
Google, Microsoft, & Criteo Strategy & Ad Management
Day-to-day management of campaigns through strategy development and execution for high value and strategic clients
Implement, or work with executers within the department to fulfill campaign tactics and optimizations, as well as maintain client monthly budgets and other important account metrics
Provide recommendations and execute strategies for growth opportunities for client accounts to ensure accounts are on the path to hit client business objectives & KPIs, such as maximizing ROI
Strategic development and implementation for SEM accounts to improve client performance and satisfaction
Client Communication, Delivery & Collaboration
Communicate strategically with clients regularly on campaign performance, insights, takeaways, and deliverables, as well as internally collaborate with the Account Team on holistic sitewide strategies
Generate and analyze client reporting and speak effectively towards performance for all major metrics, goal tracking, revenue pacing, and other SEM initiatives
Industry Knowledge & Core Skills
Ability to follow changes in ecommerce and SEM marketing industry and adjust strategies accordingly
Serve as a resource for campaign management, optimization, and troubleshooting across all campaign types, betas, and information
Proven resourcefulness, showing initiative to research before asking questions
Meet and exceed key department metrics
Qualification
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Required
Bachelor’s Degree with at least 3 years of experience successfully managing and growing SEM accounts
Google Ads, Google Analytics, Google Merchant Center, and Microsoft Ads experience and knowledge
Google Ads & Microsoft Ads Certifications required
Strong understanding on Google and Microsoft Ads campaign management, including Product Ads, Search Ads, PMAX, Demand Gen, Display Ads & Video Ads
Robust understanding of Agital’s holistic approach
High proficiency in Excel and data analysis tools as well as internal reporting tools
Strong ability to manage multiple tasks and projects under tight deadlines while keeping a professional demeanor
Strong skills in analysis, critical thinking, problem-solving
Self-motivated, independent, proactive
Proven organizational and communication skills
Benefits
Autonomy: We hire intelligent people and give them the tools and training to succeed.
Growth Opportunities: Growing company with room to play a key role at a pivotal time of growth.
Remote Workplace: You have the option to work at our office in Boston or remotely.
Unlimited paid-time-off plan: We empower our people to take time for what matters!
401K + Match: Enjoy a 401(k) plan with employer matching contributions after 60 days of employment, along with access to a variety of financial literacy services.
Life Insurance Benefit: No-cost coverage to ensure peace of mind for your family.
Short Term + Long Term Employer Paid Disability Benefit: If an illness or injury keeps you from work, rest assured we have you covered.
Healthcare: Choose from several competitive healthcare plans for you and your family, with the option to participate in our FSA and HSA programs.
Gym subsidy