98 applicants

Company

Impetus · 1 day ago

Field Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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AnalyticsArtificial Intelligence (AI)

Growth Opportunities

H1B Sponsor Likely

Hiring Manager

Hemant Dixit

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Responsibilities

Partner with sales leaders to analyze, design, and develop customer event and engagement programs that map to our North American strategic accounts, partners, and target market segments.

Help drive demand creation and lead generation activity in developing qualified sales leads and crafting visible brand awareness activities. Help manage the successful delivery of a broad range of events range including executive roundtables and dinners, joint partner events, and regional industry conferences.

Closely collaborate with Impetus’ solution, product, and partner marketing teams to help develop and deliver integrated marketing campaigns and events to drive top, middle and bottom of funnel pipeline.

Collaborate with our web and graphic design staff and outside agencies to develop and deliver compelling digital and physical assets including signage, presentations, email copy and website pages to support of our demand generation, strategic customer, and industry conference events.

Work in close collaboration with our global product and digital marketing teams to maximize interest, registration, and attendance leveraging tools such as content syndication, email, paid social media advertising (LinkedIn/Facebook), and direct mail.

Provide campaign pre-launch content, training, and SFDC tagging information to our sales teams and follow-through after campaigns end to monitor marketing attribution and lead tracking and follow through.

Analyze and draw actionable insights from marketing event and campaign data - to tell a credible marketing pipeline and closed / won revenue booking narrative as well as provide recommendations to maximize future program investment ROI.

Serve as a steward of the Impetus brand and messaging at all events under your management.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B technology marketingDemand generationMarketing automationSFDC CRMMarketing Cloud Account EngagementData analyticsEvent managementDigital marketing tacticsEnterprise software marketingCloud computingContent developmentProficient in analytics applicationsAWSMicrosoft AzureDatabricksGoogle CloudSnowflakeDeloitteAccentureInformaticaOpenAIAnthropic

Required

3-5 years' experience in B2B technology field marketing.

A self-starter with demonstrated experience in developing and managing B2B enterprise software and services demand generation and customer campaigns and regional events.

A results-driven, team player with a proven track record of success leading the field marketing function in a small to mid-size company with the ability to excel in a start-up like, dynamic environment.

Knowledge of contemporary digital marketing tactics and best practices.

Proficient in marketing automation and analytics applications such as SFDC CRM and Marketing Cloud Account Engagement (Pardot), Demandbase, Marketo, HubSpot.

Preferred

Experience in marketing enterprise software or services, enterprise AI, data platform modernization, data analytics, software development or cloud computing.

Experience working with leading enterprise software and/or service partners such as AWS, Microsoft Azure, Databricks, Google Cloud, Snowflake, Slalom, Deloitte, Accenture, Informatica, OpenAI or Anthropic.

Experience developing and adopting messaging and content for data platform, SaaS or analytics software or service companies.

Company

Impetus

Glassdoor

4.1

Impetus Technologies solves the data, AI, and cloud puzzle by combining unmatched expertise in cloud and data engineering.

Founded in 1991

Los Gatos, California, USA

1,001-5,000 employees

http://www.impetus.com

H1B Sponsorship

Impetus has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (26)

2022 (28)

2021 (44)

2020 (73)