Goodwipes · 1 day ago
AMAZON PERFORMANCE MARKETING MANAGER
New York, NY
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Develop, implement, and manage Amazon Paid Search (PPC) campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Create, manage, and optimize product listing campaigns, including keyword research, bid management, and A/B testing.
Monitor campaign performance, make real-time adjustments, and analyze key metrics (ACoS, ROAS, CPC, CTR) to maximize ROI.
Regularly track and report on key performance metrics and budget allocation to ensure campaigns meet revenue and profit targets.
Create and present regular performance reports to senior management, highlighting key insights, trends, and areas of opportunity.
Use Amazon Analytics, Seller Central, and third-party tools to provide insights and actionable recommendations for campaign improvements.
Conduct in-depth competitive analysis and market research to identify opportunities for growth.
Regularly update content on PDPs, Brand Store, Enhanced Content, and marketing assets to optimize for top performing creative with A/B testing.
Lead SEO optimizations for titles, bullets, and product descriptions.
Conduct competitive and category content analyses and recommend strategies for enhancements.
Work closely with the creative, content, and product teams to ensure that all marketing assets align with Amazon best practices.
Collaborate with cross-functional teams to align on product launch strategies, seasonal campaigns, and Amazon peak strategies.
Keep up-to-date with Amazon’s evolving tools, features, and best practices to stay ahead of the competition.
Experiment with new advertising features, targeting options, and bidding strategies to drive incremental growth.
Qualification
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Required
Experience (3+ years) managing Amazon Advertising campaigns with a proven track record of success
In-depth knowledge of Amazon PPC strategies, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
Strong understanding of Amazon’s algorithms, search ranking, and product listing optimization strategies.
Experience with bid management, budget optimization, and ROAS-focused campaigns.
Familiarity with third-party Amazon advertising AI automation tools (e.g. Skai, Teikametrics, Pacvue)
Advanced knowledge of Amazon SEO best practices and listing optimization is a plus
Self-starter with a can-do attitude
Ability to vision cast and execute on your vision
Strong collaborator who takes direction well and is a team-player
Ability to pivot quickly and adapt easily to strategy or deadline changes
Ability to prioritize tasks and see the forest through the trees
Proven experience in community building and events
Strong consumer empathy
Excellent communication skills, including written and verbal
Extremely organized and thrives on multitasking, fast-paced environments
Strong decision maker, with comfort working autonomously
Ability to translate data into actionable insights and recommendations
Team player who can work across and within teams to deliver results
Benefits
Competitive pay.
Generous PTO plan.
Full health insurance coverage (including dental + vision).
Company
Goodwipes
Goodwipes is on a mission to transform the way people think about hygiene.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$7.06M2024-01-08Seed· $1.26M
2022-12-01Seed· $2M
2020-09-11Seed· $3.8M
Leadership Team
Charlie Siciak
Co-founder & CEO
Sam Nebel
Founder / Chief Commercial Officer
Company data provided by crunchbase
